Mango creates a brand original impress administration division and appoints Blanca Mu�iz as its original Chief Tag Officer
WEBWIRE – Friday, January 12, 2024
- he original administration division, that can promote the Mango impress worldwide, will likely be led by Blanca Muñiz, who in the corporate hierarchy will listing to the Chief Govt Officer, Toni Ruiz, and should originate allotment of the Guidance Committee.
- Her appointment will enable Mango to consolidate an innovative impress technique that can toughen its differentiated tag proposition, committing to kind, innovation and sustainability as the main pillars of its merchandise.
- The original impress administration will foster nearer ties and higher recognition and loyalty of its customers, whom the corporate places at the centre of its replace operations.
- Muñiz has higher than 25 years ride constructing solutions and merchandise in world companies, consolidating manufacturers with a digital and sustainable imaginative and prescient that is continuously centered on the consumer.
Mango, one of Europes leading vogue teams, has announced the creation of a brand original impress administration division in uncover to toughen its govt management in all areas related to the corporates image, impress and buyer ride. The original administration division will likely be led by Blanca Muñiz, who will likely be half of the neighborhood as its original Chief Tag Officer, reporting straight away to Toni Ruiz, Mangos Chief Govt Officer, and should originate allotment of the corporates Guidance Committee.
The original impress administration, that can veil the areas of image, communication, impress and Buyer Skills, will enable Mango to consolidate an innovative impress technique that can toughen its differentiated tag proposition, committing to kind, innovation and sustainability as the main pillars of its merchandise. The original director can even full its image, impress and product technique by promoting strategic collaborations with key avid gamers in the vogue replace.
With ladiess vogue at the centre of its replace mannequin and as the driver of its creativity and growth, Mango has, since it used to be basically based, had a transparent DNA and a explicit kind and vogue proposition, whose main attribute is a high quality positioning above that of its competitors. A differentiated tag proposition, 100% designed in Barcelona attributable to a staff of upper than 500 of us working in the Product bother, which the corporate has taken to every corner of the globe and which it has heaps of over time with its entry into original vogue segments, corresponding to the open of its menswear line, Mango Man (2008), Mango Kids (2013), Mango Teen and Mango Home (2021).
For the length of 2023, Mango has bolstered its commitment to quality with the open of Pill, its occasions series for ladies characterised by the quality of its materials and finishes, as correctly as the exclusivity of its garments. In due direction, the corporate plans to continue strengthening talked about tag proposition with its original 2024-2026 Strategic Opinion, which it would fresh subsequent March.
As correctly as the tag proposition, the original impress administration will foster nearer ties and higher recognition and loyalty of its customers, whom the corporate places at the centre of its replace operations. To answer to the wishes of its customers in any moment, disclose or structure. Right here is the aim of Mango. To provide this, the corporate has a community of shut to 2,700 stores worldwide, which it considers a privileged meeting point between the emblem and its customers where it would offer strange and personalized experiences.
In the phrases of Toni Ruiz, We’re very chuffed and by the appointment of Blanca Muñiz as the original Chief Tag Officer and member of the corporates Guidance Committee. I’m convinced that Blanca will again us promote the original 2024-2026 Strategic Opinion, that can focal point on strengthening our differentiated tag proposition. We’re seeking to fetch nearer to our customers by offering them the finest procuring ride, in uncover to consolidate our house as one of many leading vogue teams.
For her allotment, Blanca Muñiz, the original Mango Chief Tag Officer, says I’m very mad so that you just will be half of Mango, a world company with kind and creativity at the center of its replace mannequin, which in 2024 celebrates its 40th anniversary and which is a number one vogue neighborhood in Europe. I’m convinced that, in the following couple of years, we are in a position to have the skill to meet the challenges facing the vogue replace, whereas persevering with to inspire the area with our passion for vogue and our differentiated tag proposition.
With a level and an MBA in Industry Administration and Management from ESADE and a postgraduate level in Firm Culture from Pompeu Fabra University (UPF), Muñiz has higher than 25 years ride in marketing and product and spent great of her profession at Puig, leading the corporate technique for the assorted manufacturers in the neighborhood, sooner than turning into Vice-President of the Life-style impress division, a publish she occupied from 2015. Beforehand, the director had been Vice-President of Advertising and marketing Intelligence (2010-2015) and Global Retail Advertising and marketing Director (2003-2010) at Puig, having also occupied Advertising and marketing positions in companies alongside side COTY INC, Bimbo and Danone.
About Mango
Mango, one of Europes leading vogue teams, is a world company with kind, creativity and technology at the centre of its replace mannequin, and a technique basically basically based on fixed innovation, the hunt for sustainability and an total ecosystem of channels and companions. Founded in Barcelona in 1984, the corporate closed 2022 with a turnover of two.688 billion euros, with 36% of its replace originating from its online channel and with a presence in over 115 markets. More files at mangofashiongroup.com
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