Crafting an Effective Electronic Press Kit (EPK) for Musicians

Photo credit: Priscilla Du Preez

In case you’re inquisitive about your music profession, it’s best to accomplish an Electronic Press Kit. It seems real. It helps advise your memoir. And it allow you to gain gigs and music reviews.

What Is an Electronic Press Kit?

An Electronic Press Kit (EPK) is a digital promotional kit it’s doubtless you’ll well well presumably send to venues, fairs, and people within the press. It’s most frequently something hosted for your web space on a page no longer shown within the menu – it’s upright for the recipients you send it to and never your followers.

An EPK is a intriguing capacity to present music enterprise people a easy overview of who you are, what your music sounds esteem, your memoir, and why they must care about you.

Who Needs an EPK?

The short reply is, every musician. Especially must you’re just because it must lend a hand your “legitimacy” within the eyes of the venues and press people.

Historically, physical press kits were historical primarily by performing musicians. They’d mail them out to venue managers, music overview publications, fairs, etc. Nonetheless for the time being, EPKs are true for any roughly musician, no longer upright performers.

Right here’s how an EPK advantages musicians primarily primarily primarily based on their profession dreams:

  • Performing musicians: a short and uncomplicated device to portion your music, performance history, performing highlights, and any knowledge the venue/competition requires.
  • Recording artists: it’s doubtless you’ll well well presumably accomplish an EPK as a centralized offer for the entirety a press particular person will own to would like to grasp about the free up, esteem the thought that, memoir within the help of its making, or any involving programs it used to be recorded.
  • Artists in sync licensing: an EPK can give sync licensing brokers and firms a speedy overview of you, any earlier placements you’ve gotten, and what other sync artists your music sounds esteem.

How To Manufacture a Appropriate EPK

Above all, your EPK desires to be true taking a see and uncomplicated to navigate. If it’s complex and seems injurious, that’s a heart-broken first affect and might possibly well well flip off some enterprise experts.

While it’s best to put your EPK legit to you, there are lots of things that favor to be to your EPK…

Your artist bio

Your EPK wants an piquant memoir of who you are and the effect you bought right here from.

Beginning with a few sentences that existing who you are, any involving aspects of your background, the kind of music you put, and your biggest accomplishment. That is esteem your elevator pitch.

Subsequent, it’s doubtless you’ll well well presumably write a bio that goes quite deeper, one which’s about 1-2 paragraphs prolonged. Final, accomplish a extra in-depth bio that’s about 3+ paragraphs.

Why own masses of length bios? Because masses of venues, fairs, and press people in general own note-length requirements, so that you just bought to favor to be ready.

Right here’s a easy outline it’s doubtless you’ll well well presumably apply when writing your artist bio:


Snappy introduce yourself. Encompass your stage name (if acceptable) and your accurate name. Picture your musical style or style, focusing on the device in which it makes the listener feel.


That is the effect you advise your memoir. What about your lifestyles and musical profession is involving and masses of from other artists? Display who you are as an particular person.

Musical Style

Picture your musical style in a queer device and existing any influences. This would well well give people a higher thought of what they’re about to listen to.


Spotlight any important achievements or milestones to your music profession. Encompass awards, sync placements, or necessary performances.

Current Initiatives

End your bio by taking a see to the prolonged flee. Level out what project you’re for the time being working on, upcoming tours, or any other thrilling inclinations.

Educated photos

Smartphone cameras own gotten if truth be told true, so that it’s doubtless you’ll well well gain by with out hiring a real photographer. Nonetheless must it’s doubtless you’ll well well own quite bit of a budget, it’s fully worth it.

A photographer can gain shots you wouldn’t be in a effect to for your possess. And they can help raise out the aspect of you that matches no matter vibe you bought to own, no matter matches your music. It is best to seek files from for every horizontal, vertical, and square photos, upright so that it’s doubtless you’ll well well own alternate recommendations.

Your Song

Obviously, that you just can like to comprise your music. On the EPK page of your web space, embed a player so people can circulate your music while testing the remainder of the page. Nonetheless also comprise a downloadable model of the EPK that has links to circulate your music. Upright put it easy for the particular person to listen to to your music. That is the largest portion of your EPK.


Encompass any music videos or performance videos it’s doubtless you’ll well well own. Song videos might possibly well well existing you’re inquisitive about your profession, and performance videos will existing venues and fairs what you provide.

Press and reviews

Press about you and reviews of your music lend a hand existing music enterprise experts that your music is worth listening to. When revered music publications – or upright people in frequent – reward your music, it then becomes bigger than upright you announcing, “You might possibly well well need gotten to listen to to this!”

Career highlights

Checklist your profession highlights so people can fleet stumble on what you’ve accomplished. This would well well very smartly be awards you’ve obtained or been nominated for, impressive streaming numbers, or a important act you’ve opened for or toured with. Any enormous accomplishment you’re delighted with, list it.

Social media and make contact with files

At the side of links to your social media profiles offers music enterprise people a probability to gain to grasp you even better. They’ll stumble on you’re posting frequently and interacting with followers. In case it’s doubtless you’ll well well own an engaged viewers, that’s true for them because it device you would also very smartly be in a effect to gain people to advance help to a venue’s existing or read a music blog’s overview of your music.

After which for certain, comprise your contact knowledge. Preferably, a real e mail address ([email protected]) and your phone quantity.

Electronic Press Kit Examples

In sing for you some EPK examples, overview out my EPK for my 2023 album and also this list of EPKs from Bandzoogle. Secure solutions and put them your possess!

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