The NFL, Nickelodeon, Food Community and Harvard Industry Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, strange exclaim material codecs, branding and scandalous-promotion emerged as vital subject issues amongst this year’s Digiday Media Awards shortlist. With publishers and kinds wanting to spice up their positions as enterprise leaders, they are also emphasizing quantifiable metrics and loyal-world affect to highlight the success of their initiatives.
In the Absolute most reasonable Employ of Emerging Technology category, the NFL and Nickelodeon earned a nomination for their Roblox campaigns supporting Neat Bowl LVIII. Earlier than the principle Neat Bowl alt-forged airing on Nickelodeon, both brands partnered with metaverse sport developer and strategist Gamefam to delivery a scandalous-sport campaign on Roblox. The partners introduced limitless Nickelodeon and NFL-themed exclaim material, including immersive gameplay, quests and trivialities, to Roblox’s extra than 70 million day-to-day customers across a 29-day ticket skills. It turned the conclude ticket tournament on Roblox, with extra than 75 million entire visits. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Chop and the channel’s Neat Bowl alt-forged.
Amongst the Absolute most reasonable Employ of Social category finalists is Food Community, which strives to stability its put as a trusted meals ticket with a unusual, type-pushed arrangement to its social exclaim material arrangement. The compelling exclaim material shared across Food Community’s platforms involves clips and memes from TV reveals, bespoke recipes and guidelines, within the serve of-the-scenes looks at restaurants and spotlights on essentially the most-visual user-submitted meals exclaim material on the gain. Apart from that contains Food Community’s all-smartly-known particular person chefs, its social platforms also introduce followers to fresh and up-and-coming culinary skills. Food Community Social has simply about 73 million followers across platforms like Facebook, Instagram, Twitter, YouTube and TikTok.
Harvard Industry Review used to be shortlisted for several categories, including the fresh Absolute most reasonable Manufacture category. The publisher challenges itself to make inform of a vary of multimedia and visual ways to set apart an immersive fable skills for readers. The construct unbiased in all of HBR’s immersive experiences is to fresh the loads of devices of a linked fable skills, signal that these are a deeper read than a veteran fable, present plenty of media aspects and supporting cloth that make stronger the fable, after which prepare the construct of all of those aspects so that they don’t overwhelm the reader and interrupt the reading skills.
Altogether, the work the judges nominated in 2024 demonstrated that brands are leveraging emerging applied sciences and media to present interactive and entertaining experiences to many audiences.
Search to your entire checklist of finalists below.
Absolute most reasonable Advert Tech Platform
AdTheorent
Dstillery – ID-free®
Flight Regulate: Developed Advert Serving & Workflow Automation
Premion: CTV Improvements Using Advertiser Outcomes
PulsePoint – An Integrated Smartly being Marketing and marketing Platform
Rembrand – Organic Video Marketing Generated by AI
Absolute most reasonable Stamp Partnership – B2C
AT Media’s Dorm Treatment in partnership with Shop with Google
Doing Issues & Conagra Producers: Fat-three hundred and sixty five days Partnership
Dotdash Meredith and Insist™ Stamp – Insist Your Order
Instruments Patrol x GMC: Mettle Work
Maren Morris x Visible – Dancing with Myself
The Climate Channel Television Community
Absolute most reasonable Branded Speak material Program – B2B
Salesforce & Fortune Stamp Studio fresh THE ECOPRENEURS
3M & WP Inventive Physique of workers – Earthland
Absolute most reasonable Branded Speak material Program – B2C
Recess Treatment & Cheez-It Introduce Puff’d Talks Series
Salesforce & Fortune Stamp Studio fresh THE ECOPRENEURS
SPH Media x Rolex: We The Earth
Streamlabs Unleash Your Live
The Foundry @ DDM & Campbell’s – Meal Culture Engine
The Foundry @ DDM, Starbucks & SPARK – PSL 20th Birthday
Absolute most reasonable Commerce Intention
Attain: Pressure Outcomes With Commerce Files
Agital & Solly Child’s Custom Intention Drives Earnings & ROAS
Carhartt + January Digital, File eComm Holiday
Kendra Scott + January Digital, Unheard of Ecomm Development
Firework & LAWLESS Bring Online Cosmetics Buying to Existence
theSkimm’s Trade-Leading Commerce Industry
Absolute most reasonable Contextual Focusing on Offering
AccuWeather & John Frieda – War The Frizz
DailyMail.com Welcomes You To Their World of Connections
Mars and Adlook branding campaign success
Seedtag
Absolute most reasonable Custom Marketing
Maren Morris x Visible – Dancing with Myself
Moloco
The Hershey Firm & Chalice – Candy Success
Absolute most reasonable Manufacture – NEW
Harvard Industry Review’s 2023 Manufacture
SIDEARM Sports activities – Powering the College Athletics Skills
The Outlaw Ocean Mission – China: The Superpower of Seafood
Absolute most reasonable Digital Product Innovation
SmartFrame Image-Streaming Technology for Sports activities Producers
The Hershey Firm & Chalice – Candy Success
The Climate Channel en Español
The Climate Channel Television Community
Vodafone CreativeX collaboration to spice up ingenious quality
WellSaid Labs Collaborated on First AI Express Radio Editorial
Absolute most reasonable Editorial Equipment
Fortune Media – “Internal Elon’s Universe”
Microsoft WorkLab / AI at Work
Absolute most reasonable Event
Condo Treatment’s Little/Chilly NYC 2023
Absolute most reasonable Event – NYLON at Artwork Basel
PEOPLE x Recording Academy x Sephora – Girls In The Mix
REVOLT WORLD
The Wall Avenue Journal’s Arrangement forward for All the pieces Festival 2023
We’re Support
Absolute most reasonable First-Event Files Intention
AccuWeather x Lowe’s Feels Indulge in Spring
Condé Nast’s First-Event Files Mastery: Lakehouse & Snowplow
DailyMail.com Welcomes You To Their World of Connections
Grow by Mediavine, The Identification Solution Retaining Privacy
La Presse’s Optable-Powered Transformation
The Sky’s the Restrict for Spirit’s Files-Driven Co-Op
Absolute most reasonable Publication
AI-powered “Absolute most reasonable of” Newsletters at Germany’s WELT
Boardroom: HeadlineToGo
Crunchyroll – SVOD Gamification Campaign – Chainsaw Man
Nik Sharma’s DTC Publication
The Brazilian Document – Latam Weekly, Brazil Weekly, On daily foundation
Absolute most reasonable Podcast
HBR IdeaCast
IllumiNative – American Genocide Podcast
Sequoia x Vox Inventive: Crucible Moments Season 1
StrollerCoaster: A Parenting Podcast – Season Three
The Brazilian Document – Explaining Brazil
The Mina Kimes Boom
Absolute most reasonable Story
Harvard Industry Review – Beware a Culture of Busyness
Harvard Industry Review – The Rise of the Meta City
The Brazilian Document – Hacking the chief electoral justice
Absolute most reasonable Subscription or Membership Product
Fresh Scientist app, powered by Pugpig
Punchbowl News & Subtext SMS Campaign
Pvolve x Jennifer Aniston – A Power that Sets You Free
Absolute most reasonable Employ of AI-Generated Speak material -NEW
Astrology.com.com’s Spiritual AI
The Famous Physique of workers – AI Describe Magic
Absolute most reasonable Employ of Viewers Insights
Premion: CTV Outcomes with Unmatched Viewers Insights
The Fresh American Particular person and the Marketing and marketing Divide
VML & Tennessee Tourism – Tennessee Playcation
Absolute most reasonable Employ of Emerging Tech
Altitude, Havas & Gamefam – Promoting Take a look at with Me on Fortnite
“From the Ground Up”: A Hybrid-Multiverse Skills
Monday Night Football with Peyton and Eli: AR Table
NFL, Nickelodeon & Gamefam Reel in Football Followers on Roblox
The Home of Song at iHeartRadio Song Festival
Absolute most reasonable Employ of Livestreaming – NEW
Agital Livestream
January 8: Brazil’s Capitol Riot
Met Gala Livestream 2023
Nightcap
Tastemade on Amazon Live
Absolute most reasonable Employ of Social
A CLEANING DAY AT ESPARK SHOPPING CENTER
Aki’s M&M’S® Chatbot and Influencer Campaign
DailyMail.com – The Greatest News Publisher on TikTok
ESPARK SHOPPING CENTER CGI INNOVATIVE VIDEO
Food Community Social Platforms
Turkish Airlines & Ahead Media – A Country of Wonders
Absolute most reasonable Employ of TikTok – NEW
Membership Shay Shay
DailyMail.com – The Greatest News Publisher on TikTok
mSix & Fossil – Made for TikTok Buying
OLAPLEX OLADUPÉ Campaign
Absolute most reasonable Employ of Video
GearJunkie & Columbia Sports clothing’s Sea To Offer
Supreme Girls’s Sports activities – The 91st Provided By Adobe
Turkish Airlines & Ahead Media – A Country of Wonders
We’re Support
Absolute most reasonable Video Platform
EX.CO Online Video Platform (OVP) for 1XL
Absolute most reasonable Internet residing – NEW
Food Community Internet residing
HBR.org
Speak material Studio of the three hundred and sixty five days
Condo Treatment Media’s Handmade Studios
Donut Media
Crimson Border by TIME
SPH Speak material Lab
The Foundry @ Dotdash Meredith
The Believe, studio for Custom Speak material From WSJ
Editorial Personnel of the three hundred and sixty five days
Futurism
Punchbowl News – The Offer for Vitality, Folk and Politics
Media Stamp of the three hundred and sixty five days
Boardroom
El Diario
On a common foundation Smartly being
The Krazy Coupon Girl
TIME
REVOLT
Media Firm of the three hundred and sixty five days
Omaha Productions
Raptive: The Creator Media Firm
Reinventing OOH planning & placement for the performance age
The Volume
VERO
Most Dedicated to Sustainability – NEW
Industry Insider paves the arrangement for a extra sustainable future
Mediavine’s Commitment to Sustainability
Pattrn
The Wall Avenue Journal’s Arrangement forward for All the pieces Festival
Vodafone Sustainable Media
Most Engaged Community
Bob Does Sports activities (Doing Issues)
First Media Producers – Blossom, So Yummy, Blusher & Babyfirst
Future Video games: A Extremely Engaged, Global Community of Avid gamers
The HBR Community
The Krazy Coupon Girl
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