The NFL, Nickelodeon, Food Community and Harvard Industry Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, strange exclaim material codecs, branding and scandalous-promotion emerged as vital subject issues amongst this year’s Digiday Media Awards shortlist. With publishers and kinds wanting to spice up their positions as enterprise leaders, they are also emphasizing quantifiable metrics and loyal-world affect to highlight the success of their initiatives.

In the Absolute most reasonable Employ of Emerging Technology category, the NFL and Nickelodeon earned a nomination for their Roblox campaigns supporting Neat Bowl LVIII. Earlier than the principle Neat Bowl alt-forged airing on Nickelodeon, both brands partnered with metaverse sport developer and strategist Gamefam to delivery a scandalous-sport campaign on Roblox. The partners introduced limitless Nickelodeon and NFL-themed exclaim material, including immersive gameplay, quests and trivialities, to Roblox’s extra than 70 million day-to-day customers across a 29-day ticket skills. It turned the conclude ticket tournament on Roblox, with extra than 75 million entire visits. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Chop and the channel’s Neat Bowl alt-forged.

Amongst the Absolute most reasonable Employ of Social category finalists is Food Community, which strives to stability its put as a trusted meals ticket with a unusual, type-pushed arrangement to its social exclaim material arrangement. The compelling exclaim material shared across Food Community’s platforms involves clips and memes from TV reveals, bespoke recipes and guidelines, within the serve of-the-scenes looks at restaurants and spotlights on essentially the most-visual user-submitted meals exclaim material on the gain. Apart from that contains Food Community’s all-smartly-known particular person chefs, its social platforms also introduce followers to fresh and up-and-coming culinary skills. Food Community Social has simply about 73 million followers across platforms like Facebook, Instagram, Twitter, YouTube and TikTok.

Harvard Industry Review used to be shortlisted for several categories, including the fresh Absolute most reasonable Manufacture category. The publisher challenges itself to make inform of a vary of multimedia and visual ways to set apart an immersive fable skills for readers. The construct unbiased in all of HBR’s immersive experiences is to fresh the loads of devices of a linked fable skills, signal that these are a deeper read than a veteran fable, present plenty of media aspects and supporting cloth that make stronger the fable, after which prepare the construct of all of those aspects so that they don’t overwhelm the reader and interrupt the reading skills.

Altogether, the work the judges nominated in 2024 demonstrated that brands are leveraging emerging applied sciences and media to present interactive and entertaining experiences to many audiences. 

Search to your entire checklist of finalists below. 

Absolute most reasonable Advert Tech Platform


Dstillery – ID-free®

Flight Regulate: Developed Advert Serving & Workflow Automation

Premion: CTV Improvements Using Advertiser Outcomes

PulsePoint – An Integrated Smartly being Marketing and marketing Platform

Rembrand – Organic Video Marketing Generated by AI

Absolute most reasonable Stamp Partnership – B2C

AT Media’s Dorm Treatment in partnership with Shop with Google

Doing Issues & Conagra Producers: Fat-three hundred and sixty five days Partnership

Dotdash Meredith and Insist™ Stamp – Insist Your Order

Instruments Patrol x GMC: Mettle Work

Maren Morris x Visible – Dancing with Myself

The Climate Channel Television Community

Absolute most reasonable Branded Speak material Program – B2B

Salesforce & Fortune Stamp Studio fresh THE ECOPRENEURS

3M & WP Inventive Physique of workers – Earthland

Absolute most reasonable Branded Speak material Program – B2C

Recess Treatment & Cheez-It Introduce Puff’d Talks Series

Salesforce & Fortune Stamp Studio fresh THE ECOPRENEURS

SPH Media x Rolex: We The Earth

Streamlabs Unleash Your Live

The Foundry @ DDM & Campbell’s – Meal Culture Engine

The Foundry @ DDM, Starbucks & SPARK – PSL 20th Birthday

Absolute most reasonable Commerce Intention

Attain: Pressure Outcomes With Commerce Files

Agital & Solly Child’s Custom Intention Drives Earnings & ROAS

Carhartt + January Digital, File eComm Holiday

Kendra Scott + January Digital, Unheard of Ecomm Development

Firework & LAWLESS Bring Online Cosmetics Buying to Existence

theSkimm’s Trade-Leading Commerce Industry

Absolute most reasonable Contextual Focusing on Offering

AccuWeather & John Frieda – War The Frizz Welcomes You To Their World of Connections

Mars and Adlook branding campaign success


Absolute most reasonable Custom Marketing

Maren Morris x Visible – Dancing with Myself


The Hershey Firm & Chalice – Candy Success

Absolute most reasonable Manufacture – NEW

Harvard Industry Review’s 2023 Manufacture

SIDEARM Sports activities – Powering the College Athletics Skills

The Outlaw Ocean Mission – China: The Superpower of Seafood

Absolute most reasonable Digital Product Innovation

SmartFrame Image-Streaming Technology for Sports activities Producers

The Hershey Firm & Chalice – Candy Success

The Climate Channel en Español

The Climate Channel Television Community

Vodafone CreativeX collaboration to spice up ingenious quality

WellSaid Labs Collaborated on First AI Express Radio Editorial

Absolute most reasonable Editorial Equipment

Fortune Media – “Internal Elon’s Universe”

Microsoft WorkLab / AI at Work

Absolute most reasonable Event

Condo Treatment’s Little/Chilly NYC 2023

Absolute most reasonable Event – NYLON at Artwork Basel

PEOPLE x Recording Academy x Sephora – Girls In The Mix


The Wall Avenue Journal’s Arrangement forward for All the pieces Festival 2023

We’re Support

Absolute most reasonable First-Event Files Intention

AccuWeather x Lowe’s Feels Indulge in Spring

Condé Nast’s First-Event Files Mastery: Lakehouse & Snowplow Welcomes You To Their World of Connections

Grow by Mediavine, The Identification Solution Retaining Privacy

La Presse’s Optable-Powered Transformation

The Sky’s the Restrict for Spirit’s Files-Driven Co-Op

Absolute most reasonable Publication

AI-powered “Absolute most reasonable of” Newsletters at Germany’s WELT

Boardroom: HeadlineToGo

Crunchyroll – SVOD Gamification Campaign – Chainsaw Man

Nik Sharma’s DTC Publication

The Brazilian Document – Latam Weekly, Brazil Weekly, On daily foundation

Absolute most reasonable Podcast

HBR IdeaCast

IllumiNative – American Genocide Podcast

Sequoia x Vox Inventive: Crucible Moments Season 1

StrollerCoaster: A Parenting Podcast – Season Three

The Brazilian Document – Explaining Brazil

The Mina Kimes Boom

Absolute most reasonable Story

Harvard Industry Review – Beware a Culture of Busyness

Harvard Industry Review – The Rise of the Meta City

The Brazilian Document – Hacking the chief electoral justice

Absolute most reasonable Subscription or Membership Product

Fresh Scientist app, powered by Pugpig

Punchbowl News & Subtext SMS Campaign

Pvolve x Jennifer Aniston – A Power that Sets You Free

Absolute most reasonable Employ of AI-Generated Speak material -NEW’s Spiritual AI

The Famous Physique of workers – AI Describe Magic

Absolute most reasonable Employ of Viewers Insights

Premion: CTV Outcomes with Unmatched Viewers Insights

The Fresh American Particular person and the Marketing and marketing Divide

VML & Tennessee Tourism – Tennessee Playcation

Absolute most reasonable Employ of Emerging Tech

Altitude, Havas & Gamefam – Promoting Take a look at with Me on Fortnite

“From the Ground Up”: A Hybrid-Multiverse Skills

Monday Night Football with Peyton and Eli: AR Table

NFL, Nickelodeon & Gamefam Reel in Football Followers on Roblox

The Home of Song at iHeartRadio Song Festival

Absolute most reasonable Employ of Livestreaming – NEW

Agital Livestream

January 8: Brazil’s Capitol Riot

Met Gala Livestream 2023


Tastemade on Amazon Live

Absolute most reasonable Employ of Social


Aki’s M&M’S® Chatbot and Influencer Campaign – The Greatest News Publisher on TikTok


Food Community Social Platforms

Turkish Airlines & Ahead Media – A Country of Wonders

Absolute most reasonable Employ of TikTok – NEW

Membership Shay Shay – The Greatest News Publisher on TikTok

mSix & Fossil – Made for TikTok Buying


Absolute most reasonable Employ of Video

GearJunkie & Columbia Sports clothing’s Sea To Offer

Supreme Girls’s Sports activities – The 91st Provided By Adobe

Turkish Airlines & Ahead Media – A Country of Wonders

We’re Support

Absolute most reasonable Video Platform

EX.CO Online Video Platform (OVP) for 1XL

Absolute most reasonable Internet residing – NEW

Food Community Internet residing

Speak material Studio of the three hundred and sixty five days

Condo Treatment Media’s Handmade Studios

Donut Media

Crimson Border by TIME

SPH Speak material Lab

The Foundry @ Dotdash Meredith

The Believe, studio for Custom Speak material From WSJ

Editorial Personnel of the three hundred and sixty five days


Punchbowl News – The Offer for Vitality, Folk and Politics

Media Stamp of the three hundred and sixty five days


El Diario

On a common foundation Smartly being

The Krazy Coupon Girl



Media Firm of the three hundred and sixty five days

Omaha Productions

Raptive: The Creator Media Firm

Reinventing OOH planning & placement for the performance age

The Volume


Most Dedicated to Sustainability – NEW

Industry Insider paves the arrangement for a extra sustainable future

Mediavine’s Commitment to Sustainability


The Wall Avenue Journal’s Arrangement forward for All the pieces Festival

Vodafone Sustainable Media

Most Engaged Community

Bob Does Sports activities (Doing Issues)

First Media Producers – Blossom, So Yummy, Blusher & Babyfirst

Future Video games: A Extremely Engaged, Global Community of Avid gamers

The HBR Community

The Krazy Coupon Girl

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