PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners chanced on success with emotional tales and meaningful experiences that foster connections and force impress affinity. This storytelling prolonged to social video campaigns, rising applied sciences and choices to reach wider audiences with compelling yell material.
As an illustration, in the Most attention-grabbing Advert Tech Innovation class, PepsiCo won for the usage of enhanced in-scene advertising to insert its manufacturers into influencer video yell material. PepsiCo beverage manufacturers Starry and bubly labored with AI tech company Rembrand to look in creator videos in a programmatic and non-interruptive potential. Rembrand strategically positioned Starry and bubly with creators whose yell material aligned with every impress’s character, as chosen by PepsiCo, with cans acting on pure surfaces in most videos. YouTube retargeting commercials own been then solely confirmed to folks who noticed creator videos with in-scene advertising. Within the first three months, the campaign surpassed expectations with bigger than 12.5 million world views, all the device in which by 14 yell material creators on YouTube and TikTok.
Innovid is being known in the new Most attention-grabbing Size Instrument class. Its resolution, InnovidXP, is constructed for world and imperfect-platform TV advert measurement. Innovid serves over 1.2 billion commercials and collects 6 billion recordsdata points on daily foundation to gasoline highly efficient insights. With InnovidXP’s instantaneous optimization instrument, the platform lets advertisers cease the measurement-recede gap and constantly set off in opposition to those insights. Certified by 1,050 publishers and archaic by thousands of advertisers worldwide, InnovidXP supplies a huge stare of the CTV landscape and helps advertisers all the device in which by both the take- and sell-side solve challenges facing the swap.
Most attention-grabbing Manufacturing Diagram went to Paramount+ for its success with experiential marketing and storytelling. In 2023, the realm subscription video streaming service, which offers a “mountain of entertainment” per a tagline, introduced the last mountain hotel journey to followers all the device in which by the U.S. The Resort traveled from two of the nation’s best possible-web site visitors ski locations to SXSW, VidCon and San Diego Humorous-Con. The journey featured immersive installations recreating the settings of approved reveals, including “1923” and “Broad name Rush: Picard,” as effectively as interactive sports activities and tune-themed areas and a game of the iconic Paramount Theater. The Resort generated bigger than 49 million impressions, over 100 recordsdata articles and welcomed bigger than 13,000 company at some level of its tour. Paramount+ additionally noticed an enlarge in new potentialities at some level of and after the activation window, demonstrating its effectiveness in elevating impress perception.
The 2024 Digiday Video and TV Awards winners recordsdata will be revealed right here on Tuesday, April 30, 2024.
Plump 2024 Digiday Video and TV Awards winners list below:
Selling Partner of the Year
- Experian Marketing Products and companies and Cuebiq
Most attention-grabbing Advert
- Duncan Channon & Rosetta Stone
Most attention-grabbing Advert Tech Innovation
- PepsiCo & Rembrand
Most attention-grabbing Value Movie – Sequence
- Fearless Studios & Amica
Most attention-grabbing Value Movie – Single
- Fearless & Expedia
Most attention-grabbing Connected TV Platform
- Tatari
Most attention-grabbing Creator/Influencer Video Campaign
- Kyra & Polaroid
Most attention-grabbing Digital Video Platform
- Publica by IAS
Most attention-grabbing Distribution Diagram
- Top Video & Little Dot Studios
Most attention-grabbing FAST Channel
- MotorTrend
Most attention-grabbing Dwell Video Diagram
- Bambuser & Free Of us
Most attention-grabbing Size Instrument
- Innovid
Most attention-grabbing Multi-Platform Video Campaign
- Seiko Epson Company
- Tonies
Most attention-grabbing Long-established Programming
- Enterprise Insider
Most attention-grabbing Manufacturing Diagram
- Paramount+ with SHOWTIME – The Resort
Most attention-grabbing Shoppable Snort material Diagram
- Roku
Most attention-grabbing Social Video Campaign
- Planet Fitness
Most attention-grabbing Streaming Carrier
- MotorTrend
Most attention-grabbing TV/Streaming Selling Program
- The Climate Channel Tv Community
Most attention-grabbing Exercise of Generative AI
- Enterprise Insider X Papercup
Most attention-grabbing Exercise of TikTok
- INNOCEAN USA
Most attention-grabbing Exercise of YouTube
- Top Video & Little Dot Studios
Most attention-grabbing Video Podcast
- NBCUniversal
Value Studio of the Year
- Warner Bros Discovery’s Fearless Studios
Digital Studio of the Year
- Philip Morris World
Brief Originate Video of the Year
- Better Properties & Gardens
Video Government of the Year
- Chieu Luu – Director of Video, South China Morning Post
Video Producer of the Year
- Graham Flanagan, Senior Correspondent, Enterprise Insider
in coming into the Digiday Video and TV Awards? Enroll to obtain deadline reminders, entry pointers, class solutions and more.
https://digiday.com/?p=541180
