LinkedIn is checking out a TikTok-fancy feed for vertical video

Karissa Bell

LinkedIn is checking out a original feed of TikTok-fancy vertical videos. The feature hasn’t been publicly announced however it completely’s been spotted by customers in most contemporary days and the firm confirmed the tests to TechCrunch.

Per a screenshot shared by Instagram employee Jenny Eishingdrelo and a video posted to LinkedIn by influencer advertising and marketing exec Austin Null, the original feed will seem in a separate “video” tab within the LinkedIn app. Users will be ready to scroll vertically to pass between clips, great fancy TikTok or Instagram Reels.

It’s no longer the first time the firm has hopped on a posh layout. LinkedIn previously experimented with a Tales feature for disappearing posts. That feature lasted lower than a yr, though the expert community hinted on the time that it wasn’t performed with its video experiments, asserting it was as soon as working “to conform the Tales layout into a reimagined video trip all the arrangement in which via LinkedIn.”

Presumably, LinkedIn is hoping the feed will showcase suppose material from its ranks of expert creators and belief leaders, many of whom are already posting video to their feeds. Nonetheless, it’s no longer sure how a lot of the keep’s customers are attracted to a dedicated video feed for recount of job-associated suppose material.

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