The trailer for the upcoming Knuckles series aired throughout the Massive Bowl. The upcoming Paramount+ show — debuting April 26, 2024 — marks the first streak off of the Sonic the Hedgehog motion photos starring James Marsden, Jim Carrey and Ben Schwartz. The titular echidna debuted in 2022’s Sonic the Hedgehog voiced by Idris Elba, who will reprise his feature within the series.
The trailer itself debuted before the Massive Bowl, reportedly breaking records for Paramount+ series trailers on social. As the NFL appears to be like to make modern audiences, Paramount is using the family-friendly Massive Bowl broadcast on Nickelodeon to advertise Knuckles. The broadcast will characteristic appearances from the series’ characters alongside Nickelodeon fan favorites.
Notably, Knuckles isn’t Idris Elba’s most attention-grabbing foray into video games. Elba also stars as Solomon Reed, the protagonist of Cyberpunk 2077: Phantom Liberty.
The distinctive 2020 Sonic the Hedgehog film and 2022’s sequel were highly a hit on the box place of work. Collectively, the 2 motion photos mixed world box place of work totals $725.2 million on a entire estimated budget of $195 million.
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Sonic is main the reach as Hollywood appears to be like to video games because the next great supply of IP to adapt. The Knuckles series marks the first major strive to assemble a gaming transmedia adaptation that spans video games, film and (now) a television series. As a result, the Knuckles series is the first major test case for other studios with ambitions to assemble interconnected cinematic universes consistent with gaming IP.
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