Represent Credit score: Hawke Media
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Hawke Media has got entertainment company Lemonade to increase its production capabilities. Lemonade’s expertise in branded entertainment, gaming and blockchain activations will elevate Hawke Media’s performance advertising and marketing products and services.
“At the present time’s announcement represents the next progress segment in dominating the advertising and marketing arena,” mentioned Erik Huberman, CEO and founding father of Hawke Media. “We beget built a recognition in all respective industries and are fascinated about coming into into the gaming and entertainment sector. Combining our strengths with Lemonade’s production expertise items the stage for some high quality, branded entertainment converse material at Hawke Studios [Coming soon].”
Lemonade is known for its narrative-driven campaigns across advertising and marketing channels and platforms. The company’s odd Yarn 360 direction of helps Lemonade suppose compelling tales to drive customers’ campaigns. Since 2018, the firm customers encompass Disney, Free Fire, Square Enix, Meta, TikTok, Dior and extra.
“Our background within the production industry, coupled with intensive journey within the gaming and entertainment sector, has allowed us to catapult Lemonade to the assign it’s as we exclaim time,” mentioned Trevor Dudeck, cofounder and CEO of Lemonade. “With this landmark acquisition, we notion to maximize Hawke’s strategic sources and community to gain higher into branded entertainment.”
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Hawke Media has made as a minimal 10 of high-profile acquisitions since 2018. The firm’s valuation now exceeds $150 million, and its customers encompass Verizon, Barstool Sports, Funko and extra. Furthermore, Hawke plans to lift Lemonade’s existing workers steady via the acquisition.
“Customers are hungry for prolonged-create converse material equivalent to reveals and branded movies that we’re confident brands will gain pleasure in,” mentioned Rowan Brooks, cofounder of Lemonade. We stumble on ahead to delighting audiences with the storytelling we are known for whereas handing over the tip-rated performance that our customers count on to enhance their enterprise targets.”
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