By Digiday Awards • February 27, 2024 • 4 min read •
This year’s Digiday Awards Europe winners occupied with incorporating unusual applied sciences and codecs into campaigns, transcending ancient advertising and marketing and tapping into partnerships that unlocked desired audiences.
Topics across the 2023 winners centered on maximizing the exhaust of social media, amplifying trace engagement with tech and setting up synergistic trace partnerships.
Bloomberg Media secured the award for Easiest Personalized Selling for its advertising and marketing campaign with UBS. UBS sought to say excessive-level industry executives to Bloomberg’s authority and plot leadership in sustainable investing, aiming to take care of how the realm can reach compile-zero emissions by 2050. Bloomberg Media supplemented UBS’ local climate intelligence with its sturdy info and reporting to like an immersive particular describe, ‘Taking the Fling to Receive Zero.’ The describe confirmed greater-than-life like engagement with Bloomberg’s Expertise and Inexperienced verticals amongst the united statestargets of HNWIs, prosperous millennials and institutional and non-public investors.
MG OMD also secured a lift for Easiest Search Campaign for SpecsTech. Specsavers, a household-bustle industry, works with retailer companions to like prospects with the most productive price optometry, audiology and other healthcare services and products. Specsavers sought a methodology to face out, especially when so many other people exhaust search engines to help their eyecare needs. To support give Specsavers a aggressive advantage, the team partnered with MG OMD. The pair created SpecsTech by combining industry info and info with custom tools connected to procuring platforms to pork up these capabilities. The corporate’s sunglasses and anti-glare lens collections are most regularly triggered by climate variables. As a result of this reality, MG OMD ingested stay climate indicators and added that data to mediate when to spark off paid search campaigns for optimum efficiency.
The Easiest Use of Emerging Expertise award went to UM for its advertising and marketing campaign with Mattel. Mattel leveraged the joy before the ‘Barbie’ movie to remind fogeys and girls that Barbie stays the main trace of woman empowerment. Amid an an increasing selection of aggressive toy market, Mattel and UM created an immersive journey in Roblox for 6–9-year-obsolete girls to detect their needs and realize how Barbie can empower them thru innovative abilities. The collaboration engaged 2.7 million younger girls and used to be a substantial success, main Mattel to develop these codecs across its portfolio.
Woo, a media trace making wellness discoverable, aspirational and culturally relevant, earned the lift for Easiest Use of Video for its cultural circulation redefining wellness for Gen Z. To like a brand unusual subculture thru media, Woo extinct storytelling to like a circulation constructed spherical feeling real — a brand unusual methodology to mediate of wellbeing thru the lens of adolescence custom passion capabilities. Woo worked with sudden cultural icons comparable to Halle Baile, Kathryn Newton and Avatar’s Jamie Flatters to originate a brand unusual ‘wooness’ subculture that contains emotional and bodily influence. The advertising and marketing campaign generated 863 million impressions towards a draw of 250 million. It launched extra than one award-winning accepted reveals that subverted preconceived notions of wellbeing, along side ‘No Injurious Solutions,’ an net teach showcase starring TikTok’s most standard influencers.
The 2023 Digiday Awards Europe winners info will be published right here on Tuesday, March 12, 2024.
Plump 2023 Digiday Awards Europe winners listing below:
Company of the Year
- DEPT® UK
Easiest Ad Tech Platform
- Publica by IAS
Easiest Trace/Author Partnership
- Bent & Pepsi MAX
Easiest Branded Stutter material Role
- WSJ – Saudi Tourism Authority
Easiest Collaboration
- Chelsea & Co Digital Company
Easiest Contextual Focused on Providing
- Verve Neighborhood
Easiest Personalized Selling
- Bloomberg Media x UBS
Easiest Digital Product Innovation
- VGina
Easiest E-Commerce Approach
- Havas Market Italy x Mabina Spa
Easiest Tournament
- Turkish Airways Inc. & Inflow Community
Easiest Experiential Campaign
- Sela and Newcastle United
Easiest First-Win collectively Records Approach
- Records UK
Easiest Influencer Collaboration
- Sushi & Jollibee
Easiest Open Campaign
- John Lewis and MG OMD
Easiest Multi-Platform Campaign
- PMG & Who Provides A Crap
Easiest Podcast
- Qualitest
Easiest Author Platform
- Outbrain
Easiest Search Campaign
- MG OMD
Easiest Use of AI
- Gamelight
Easiest Use of Audio
- Gala Bingo and AMA
Easiest Use of Records – Advertiser
- Aspectus Neighborhood
- VISA x Ogury
Easiest Use of Emerging Expertise
- UM
Easiest Use of Native Selling/Subsidized Stutter material
- Haymarket Automotive Studio
Easiest Use of Social
- OneFifty & iQ
Easiest Use of Expertise
- AIR PARFUM by Puig
Easiest Use of TikTok
- The Goat Company x ODEON
Easiest Use of Video
- Woo
Most Effective/Measurable Campaign
- College of Apt Practice xTEAM LEWIS
Author of the Year
- Telegraph Media Neighborhood
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