Adobe, Barkley, CNBC Data + Salesforce, Samsung and Bloomberg are amongst this year’s Digiday Video and TV Awards shortlist nominees
This year’s Digiday Video and TV Awards finalists centered on measuring outcomes and proving ROI, crafting profitable partnerships and collaborations, curating say material experiences and using emerging technologies. The shortlist entries showcase creativity, engagement and outcomes, using target audience working out to build impactful campaigns.
Adobe emerged as a high finalist for Very best Linked TV Platform, showcasing innovative systems through Adobe Acrobat’s Efficiency CTV campaign. The campaign accomplished outstanding outcomes by leveraging Adobe Promoting DSP’s engaging capabilities, in conjunction with Adobe Analytics for CTV tracking and self-aid AI-powered personalized desires. The corporate even exceeded its inner desires — reaching a entire lot of hundreds of households weekly while declaring atmosphere pleasant bills — and accomplished a 4X improvement in return on media exhaust and a 3X amplify in ROAS. The capability centered on incremental engaging attain and entire-funnel CTV size, which exemplified Adobe’s commitment to using impactful digital experiences and empowering entrepreneurs with actionable insights.
The subsequent standout nominee is Barkley for Very best Use of YouTube with its innovative capability to selling Motel 6. Barkley leveraged Motel 6’s iconic snort, Tom Bodett, to craft enticing 6-2d spots that humorously highlight Motel 6’s key offerings. Despite the time constraint, Barkley cleverly utilized humor to desire the target audience’s consideration and amplify tag consciousness. With a mettlesome moderate VCR payment of 94%, the technique proved highly efficient in ensuring Motel 6 remained high of solutions all the design throughout the peak trudge season, showcasing the energy of concise storytelling on YouTube.
The collaboration between CNBC Data Imprint Studio and Salesforce earned them a high build for Very best Imprint Movie Sequence. Their innovative say material program to address the evolving desires of companies put up-pandemic garnered outstanding engagement and tag uplift. With a specialise in inviting success stories and providing actionable insights, the series surpassed benchmarks, using famous will improve in Salesforce tag consciousness, favorability and recommendation intent. Viewers expressed eagerness for future collaborations, showcasing the effectiveness of the omnichannel franchise in reaching and resonating with govt-level resolution-makers. The groundbreaking nature of the series garnered switch recognition and sparked curiosity from ability future collaborators, amplifying Salesforce’s tag affect.
Samsung TV Plus stands out as a finalist for Very best Streaming Provider, offering consumers an a variety of array of free, premium say material with personalised experiences and lower ad hundreds. With in the case of 2,600 global channels and over 330 channels within the U.S., in conjunction with on-demand reveals and flicks, Samsung TV Plus delivers a cable-treasure expertise with out payment. Devoted sections for formative years and song fanatics toughen the platform additional, providing tutorial and titillating programming. As a leader within the TV switch, Samsung TV Plus integrates dispute of the art work substances into Samsung merchandise, environment it aside and offering unparalleled get entry to to numerous say material genres.
Bloomberg Media Studios and Bulgari’s collaboration secured them a high build for Very best Shoppable Affirm material Strategy by blending luxury storytelling with records-pushed insights to resonate with excessive-terminate consumers. The campaign seamlessly integrated Bulgari’s excessive-quality merchandise with involving narratives by using a documentary-trend video and a visually ultimate digital reward records. A specialise in tag elevation and gifting conversions led the campaign to exceed expectations — garnering over 9.4 million impressions, 19.3 million video views and 13,000 web page views for the reward records. This strategic partnership showcased Bulgari’s commitment to marvel and successfully engaged Bloomberg’s prosperous target audience, elevating tag consciousness and using conversions all the design throughout the sprint season.
This year’s shortlist has shown that innovative approaches are a focal level across video, streaming, shoppable say material and extra. Every finalist demonstrates a deep working out of target audience desires and leverages reducing-edge expertise to ship compelling experiences. These achievements underscore the dynamic evolution of digital media and its profound influence on tag storytelling and user engagement.
Stumble on the overall list of finalists below.
Promoting Accomplice of the one year
Experian Marketing Products and services and Cuebiq
Very best Advert
Duncan Channon & Rosetta Stone
e.l.f. Cosmetics
Monday Night Soccer with Peyton & Eli
Paramount x Innovid
SingleCare
WP Engine
Very best Advert Tech Innovation
Adventr
Corkcicle & Spaceback
EX.CO
LG Advert Choices, Hearts & Science, Warner Bros.
PepsiCo & Rembrand
Roku, DoorDash and Wendy’s
Very best Imprint Movie – Sequence
Adberf in Affiliation with Tezzhull
CNBC Data Imprint Studio & Salesforce
Plucky Studios & Amica
Duncan Channon & Rosetta Stone
Seiko Epson Corporation
Selection & AHA
Very best Imprint Movie – Single
Plucky & Expedia
Plucky Studios & Destination Canada
Plucky Studios, Mother & Amica
INNOCEAN USA
McGill Productions
Philip Morris Global
Very best Linked TV Platform
Adobe
Kaltura
MNTN
Publica by IAS
Tatari
The Weather Channel Tv Community
Very best Creator/Influencer Video Campaign
e.l.f. Cosmetics
Kyra & Polaroid
Very best Digital Video Platform
Endeavor Streaming
Publica by IAS
ViewLift
Very best Distribution Strategy
Top Video & Limited Dot Studios
Very best FAST Channel
MotorTrend
Pattrn
TODAY All Day
Very best Stay Video Strategy
Bambuser & Free Folks
Carat – Mastercard & Amazon Stay
The Quantity – Nightcap
Very best Size Application
Adjust AdVision
Innovid
MNTN
Very best Multi-Platform Video Campaign
Barkley
Carat + Microsoft
CNBC Data Imprint Studio & Salesforce
Kargo
Seiko Epson Corporation
Tonies
Very best Usual Programming
Insider
Learfield
Seiko Epson Corporation
South China Morning Post
Very best Manufacturing Strategy
Mythic Abilities & Filian & WePlay Studios
Paramount+ with SHOWTIME – Camp Yellowjackets at SXSW
Paramount+ with SHOWTIME – Grease: Rise of the Red Females Frosty Palace
Paramount+ with SHOWTIME – The Hotel
Paramount+ with SHOWTIME – Yellowjackets The Hive After Darkish Occasion at NYCC
Paramount Showcase
Very best Shoppable Affirm material Strategy
Bloomberg Media Studios x Bulgari
Enfamil & Roundel™
KERV x JCPenney x dentsu X
Roku
Very best Social Video Campaign
Monday Night Soccer with Peyton & Eli
Planet Fitness
Paramount+ with SHOWTIME – GREASE: Rise of The Red Females
Seiko Epson Corporation
Very best Streaming Provider
Canela Media
Local Now
MotorTrend
Samsung TV Plus
Very best TV/Streaming Promoting Program
The Weather Channel Tv Community
Very best Use of Generative AI
Bloomberg Media Studios x Hyundai Artlab
Insider X Papercup
Very best Use of TikTok
INNOCEAN USA
Very best Use of YouTube
Barkley
Industrial Insider
Top Video & Limited Dot Studios
South China Morning Post
The Quantity – Nightcap
Total Media & Pixability & Epson
Very best Video Podcast
90min’s Life’s a Pitch
Bloomberg Media Studios x IC Your Substitute
NBCUniversal
Beyond routine time
The Quantity
Imprint Studio of the one year
Warner Bros Discovery’s Plucky Studios
Digital Studio of the one year
Philip Morris Global
Immediate Make Video of the one year
Barkley
Better Homes & Gardens
Johnny Aces Entertainment
Philip Morris Global
Seiko Epson Corporation
South China Morning Post
Video Executive of the one year
Chieu Luu – Director of Video, South China Morning Post
Video Producer of the one year
Graham Flanagan, Senior Correspondent, Industrial Insider
Natalie Santana, INNOCEAN USA
Olivia Nemec, Data Video Producer, Industrial Insider
Omaha Productions
Attracted to getting into the Digiday Video and TV Awards? Compare in to receive deadline reminders, entry tricks, class solutions and extra.
https://digiday.com/?p=539767
