Adobe, Barkley, CNBC Data + Salesforce, Samsung and Bloomberg are amongst this year’s Digiday Video and TV Awards shortlist nominees

This year’s Digiday Video and TV Awards finalists centered on measuring outcomes and proving ROI, crafting profitable partnerships and collaborations, curating say material experiences and using emerging technologies. The shortlist entries showcase creativity, engagement and outcomes, using target audience working out to build impactful campaigns. 

Adobe emerged as a high finalist for Very best Linked TV Platform, showcasing innovative systems through Adobe Acrobat’s Efficiency CTV campaign. The campaign accomplished outstanding outcomes by leveraging Adobe Promoting DSP’s engaging capabilities, in conjunction with Adobe Analytics for CTV tracking and self-aid AI-powered personalized desires. The corporate even exceeded its inner desires — reaching a entire lot of hundreds of households weekly while declaring atmosphere pleasant bills — and accomplished a 4X improvement in return on media exhaust and a 3X amplify in ROAS. The capability centered on incremental engaging attain and entire-funnel CTV size, which exemplified Adobe’s commitment to using impactful digital experiences and empowering entrepreneurs with actionable insights.

The subsequent standout nominee is Barkley for Very best Use of YouTube with its innovative capability to selling Motel 6. Barkley leveraged Motel 6’s iconic snort, Tom Bodett, to craft enticing 6-2d spots that humorously highlight Motel 6’s key offerings. Despite the time constraint, Barkley cleverly utilized humor to desire the target audience’s consideration and amplify tag consciousness. With a mettlesome moderate VCR payment of 94%, the technique proved highly efficient in ensuring Motel 6 remained high of solutions all the design throughout the peak trudge season, showcasing the energy of concise storytelling on YouTube.

The collaboration between CNBC Data Imprint Studio and Salesforce earned them a high build for Very best Imprint Movie Sequence. Their innovative say material program to address the evolving desires of companies put up-pandemic garnered outstanding engagement and tag uplift. With a specialise in inviting success stories and providing actionable insights, the series surpassed benchmarks, using famous will improve in Salesforce tag consciousness, favorability and recommendation intent. Viewers expressed eagerness for future collaborations, showcasing the effectiveness of the omnichannel franchise in reaching and resonating with govt-level resolution-makers. The groundbreaking nature of the series garnered switch recognition and sparked curiosity from ability future collaborators, amplifying Salesforce’s tag affect.

Samsung TV Plus stands out as a finalist for Very best Streaming Provider, offering consumers an a variety of array of free, premium say material with personalised experiences and lower ad hundreds. With in the case of 2,600 global channels and over 330 channels within the U.S., in conjunction with on-demand reveals and flicks, Samsung TV Plus delivers a cable-treasure expertise with out payment. Devoted sections for formative years and song fanatics toughen the platform additional, providing tutorial and titillating programming. As a leader within the TV switch, Samsung TV Plus integrates dispute of the art work substances into Samsung merchandise, environment it aside and offering unparalleled get entry to to numerous say material genres.

Bloomberg Media Studios and Bulgari’s collaboration secured them a high build for Very best Shoppable Affirm material Strategy by blending luxury storytelling with records-pushed insights to resonate with excessive-terminate consumers. The campaign seamlessly integrated Bulgari’s excessive-quality merchandise with involving narratives by using a documentary-trend video and a visually ultimate digital reward records. A specialise in tag elevation and gifting conversions led the campaign to exceed expectations — garnering over 9.4 million impressions, 19.3 million video views and 13,000 web page views for the reward records. This strategic partnership showcased Bulgari’s commitment to marvel and successfully engaged Bloomberg’s prosperous target audience, elevating tag consciousness and using conversions all the design throughout the sprint season.

This year’s shortlist has shown that innovative approaches are a focal level across video, streaming, shoppable say material and extra. Every finalist demonstrates a deep working out of target audience desires and leverages reducing-edge expertise to ship compelling experiences. These achievements underscore the dynamic evolution of digital media and its profound influence on tag storytelling and user engagement. 

Stumble on the overall list of finalists below.

Promoting Accomplice of the one year

Experian Marketing Products and services and Cuebiq

Very best Advert

Duncan Channon & Rosetta Stone 

e.l.f. Cosmetics

Monday Night Soccer with Peyton & Eli

Paramount x Innovid


WP Engine

Very best Advert Tech Innovation


Corkcicle & Spaceback 


LG Advert Choices, Hearts & Science, Warner Bros.

PepsiCo & Rembrand

Roku, DoorDash and Wendy’s 

Very best Imprint Movie – Sequence

Adberf in Affiliation with Tezzhull 

CNBC Data Imprint Studio & Salesforce 

Plucky Studios & Amica 

Duncan Channon & Rosetta Stone

Seiko Epson Corporation

Selection & AHA

Very best Imprint Movie – Single

Plucky & Expedia

Plucky Studios & Destination Canada 

Plucky Studios, Mother & Amica 


McGill Productions 

Philip Morris Global 

Very best Linked TV Platform




Publica by IAS


The Weather Channel Tv Community

Very best Creator/Influencer Video Campaign 

e.l.f. Cosmetics

Kyra & Polaroid

Very best Digital Video Platform

Endeavor Streaming

Publica by IAS


Very best Distribution Strategy

Top Video & Limited Dot Studios 

Very best FAST Channel




Very best Stay Video Strategy

Bambuser & Free Folks 

Carat – Mastercard & Amazon Stay

The Quantity – Nightcap

Very best Size Application

Adjust AdVision



Very best Multi-Platform Video Campaign


Carat + Microsoft 

CNBC Data Imprint Studio & Salesforce


Seiko Epson Corporation


Very best Usual Programming



Seiko Epson Corporation

South China Morning Post

Very best Manufacturing Strategy

Mythic Abilities & Filian & WePlay Studios

Paramount+ with SHOWTIME – Camp Yellowjackets at SXSW

Paramount+ with SHOWTIME – Grease: Rise of the Red Females Frosty Palace

Paramount+ with SHOWTIME – The Hotel

Paramount+ with SHOWTIME – Yellowjackets The Hive After Darkish Occasion at NYCC

Paramount Showcase 

Very best Shoppable Affirm material Strategy

Bloomberg Media Studios x Bulgari 

Enfamil & Roundel™ 

KERV x JCPenney x dentsu X


Very best Social Video Campaign

Monday Night Soccer with Peyton & Eli

Planet Fitness 

Paramount+ with SHOWTIME – GREASE: Rise of The Red Females

Seiko Epson Corporation

Very best Streaming Provider

Canela Media

Local Now


Samsung TV Plus

Very best TV/Streaming Promoting Program

The Weather Channel Tv Community

Very best Use of Generative AI 

Bloomberg Media Studios x Hyundai Artlab

Insider X Papercup

Very best Use of TikTok


Very best Use of YouTube


Industrial Insider

Top Video & Limited Dot Studios

South China Morning Post

The Quantity – Nightcap 

Total Media & Pixability & Epson

Very best Video Podcast

90min’s Life’s a Pitch

Bloomberg Media Studios x IC Your Substitute


Beyond routine time 

The Quantity

Imprint Studio of the one year

Warner Bros Discovery’s Plucky Studios

Digital Studio of the one year

Philip Morris Global 

Immediate Make Video of the one year 


Better Homes & Gardens

Johnny Aces Entertainment

Philip Morris Global 

Seiko Epson Corporation

South China Morning Post

Video Executive of the one year

Chieu Luu – Director of Video, South China Morning Post

Video Producer of the one year

Graham Flanagan,  Senior Correspondent, Industrial Insider

Natalie Santana, INNOCEAN USA 

Olivia Nemec, Data Video Producer, Industrial Insider

Omaha Productions

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