Obvious Vitamin first audio system announced: Hear from Nestlé, Upfield and more

FoodNavigator is overjoyed to inform that Obvious Vitamin: Health Innovation for the Mass Market​ shall be returning for its fourth One year. Over three days and six lessons, the free-to-help interactive broadcast collection ​will ask how industry can leverage innovation to construct healthier meals and drink.

Meals and beverage producers are beneath more rigidity than ever to bring nutritious meals for the mass market. At the same time, the thought that of ‘healthy’ is changing. The put once clients had been laser inquisitive about low chubby, salt and sugar, right this moment’s particular person desire that and more.

Which greater-for-you traits are resonating most with customers? And the design can producers easiest align this new design forward for wellness to mainstream categories, from snacking to drinks and consolation meals?  

Obvious Vitamin​ ​shall be broadcast over three days 12-14 March 2024​. Day after day the morning session will bustle from 11am CET ​to 12: 30 CET ​and the afternoon session from 3pm CET ​by to 4: 30pm CET​.

We are overjoyed to inform the first wave of audio system, which consist of:

  • Dr Sara Colombo Mottaz​, head of scientific and regulatory affairs, Vitamin Strategic Industry Unit, Nestlé
  • Paul Whitehouse​, director, scientific affairs, Upfield
  • Alon Chen​, co-founder and CEO, Tastewise
  • Marc Coloma​, CEO, Heura Foods
  • Matt Goddard​, director, Organix

For more files on the programme​, audio system​, or to register​, lunge to the Obvious Vitamin homepage​.

12 March 2024

11am CET – Reformulation & Fortification: Changing Developments in Extra healthy Foods

‘Unhealthy’ meals are within the spotlight, with clients wanting greater-for-you doable choices. With these connected customers unwilling to compromise on taste, meals producers possess a recount on their hands: how can ‘baddies’ easiest be eliminated, and functional ingredients added, with certain nutrition in suggestions?

3pm CET – Plant-Based mostly fully Below the Microscope

The plant-essentially essentially based market has boomed within the closing decade, with projections this may possibly well double in heed by 2030. But the hot dramatic slowdown suggests the category is now not hitting the worth with clients. With health a necessary driver at the help of choices to reduce meat and dairy consumption, is the plant-essentially essentially based category’s associations with overprocessing and ‘unclean’ ingredients muddying its reputation? How can producers increase the nutritional credentials of plant-essentially essentially based milk and dairy?

13 March 2024

11am CET – Meals as Medication

This day’s customers are now not turning to meals and drink for power alone. A more nuanced working out of the relationship between food regimen and health is coming to form particular person attitudes to meals. So which ingredients provide perfect probably in health and wellness? We ask how the most up-to-date nutritional science is informing functional meals and beverage traits.

3pm CET – Personalised Vitamin: Tapping into Records for Extra healthy Diets

Developments in personalised nutrition – whereby individualised dietary advice is within the market in response to genetic, environmental and every day life components – continue apace. The market is forecast to develop to over $16bn by 2027. From measuring blood-sugar responses to microbiome vary, how is this new sector anticipated to evolve? Can personalisation ever recount a boon for the plenty?

14 March

11am CET – Meals for Formative years

Europe continues to fight with high stages of childhood weight problems. But as working out all around the significance of early years nutrition grows, so too does the different for producers to meet demands for health and functionality. How can industry easiest give a steal to carers and infants within the first 1,000 days, and reduction living younger other folks up for a healthy future?

3pm CET – Free-From

The free-from category is changing form as increasingly more more other folks apply restricted diets. For the time being customers are now not easiest turning far from overall allergens gluten and shellfish, nonetheless additionally assorted widely ragged ingredients from soy to nuts and dairy. As an rising collection of oldsters safe rid of in style ingredients from their diets, what alternatives are opening up within the free-from effect?

At the same time as you is prone to be a finished product worth, or work in academia or a authorities institution and would treasure to explore talking alternatives, please contact Syben.Fbhgurl@jeoz.pbz​​​

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