MSGM Pre-Descend 2024

Milan is Massimo Giorgetti’s adopted city; born in sunny, industrious Romagna, he decamped at a younger age to the equally industrious but alas no longer so sunny Northern capital. His MSGM creature, who turns 15 this One year, is rooted both within the optimism of his birthplace and within the packed with life, tough-working nature of the Milanese. Pre-Descend added every other chapter to his ongoing social gathering of the vitality of younger creative communities glorious nowadays all across the city. “I feel I belong to Milan’s dynamic actuality; issues happen snappily here, which I very worthy like,” he acknowledged.

Giorgetti is active in promoting creative talents thru the reducing-edge art gallery Ordet, where he’s a accomplice; at some level of his profession, he has collaborated with an array of designers, curators, singers, and filmmakers. Since last season, MSGM’s lookbooks get been shot by photographer Delfino Sisto Legnani, whose book Entryways of Milan has been a accepted success. Pre-Descend’s backdrop was as soon as the trim entrance of a Milanese brutalist building, where props together with marble sculptures by Gino Cosentino, seats by Osvaldo Borsani, and steel furniture by NM3 had been added to carry an artsy vibe.

The mainly daywear series was as soon as modeled by Milan-resident visual artists Giorgia Garzilli and Benni Bosetto. They sported a quintessential MSGM repertoire: streamlined and outsized color-blocked coats; leotards in white stretchy lace used below miniskirts; scuba and neoprene pieces; and for decorative motifs, prankish prints of strawberries, Dalmatian dots, and stickers of ceramic figurines. All was as soon as imbued with a saturated color palette that mirrors Giorgetti’s zest for lifestyles.

MSGM appears to be like to be a duplicate of the clothier’s persona, a form of vogue doppelgänger: “It’s a impress that is upbeat, smitten by residing within the second, about embracing lifestyles, creativity, lightness and a strategy of humor,” he acknowledged. But no longer even the sunny-facet-up Giorgetti would possibly per chance per chance also cease a long way flung from a commentary on the express of the trade nowadays: “It isn’t simple at all to outlive as an honest clothier, but we wrestle our wrestle with the level of view Milan has taught me: be resilient, hardworking, proper, preserving the coronary heart creative. Roll up your sleeves, and originate no longer ever stop.”

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