Omnichannel media, on-line and gaming operator Affinity Interactive has appointed Scott Butera as its new president and CEO with instantaneous elevate out.
Butera will space strategy and oversee operations of Affinity Interactive casinos resorts right thru Nevada, Missouri and Iowa. He’ll moreover lead all print and on-line media platforms, alongside with Each day Racing Form.
He replaces Andrei Scrivens, who modified into once appointed CEO of Affinity Interactive in November of 2022.
An exchange extinct, Butera joins the industry having held a series of senior roles for the period of his profession in gambling. He modified into once most recently CEO of Sports Knowledge Community, where he led initiatives to assemble retail and industry products and optimise ecommerce gross sales for the Each day Racing Form.
Ahead of this, he modified into once president of Fubo Gaming and had a spell as president of interactive gaming at MGM Inns Global. Away from gambling, between 2015 and 2018, he served as commissioner of the Area Soccer League.
Diverse roles in the gambling sector encompass president and CEO of Foxwoods Resort On line casino and Tropicana Leisure. He modified into once moreover chief working officer on the Cosmopolitan in Las Vegas, president of Metroflag Management and president and COO of Trump Leisure Inns.
Butera to oversee long-term strategic priorities
“Affinity’s mission to elevate the gaming exchange thru developed know-how and unparalleled customer choices – each right thru digital media platforms as neatly as in-particular person gaming – remains a driver on the wait on of the industry’ success,” Butera said.
“I am fervent to leverage my familiarity with the industry as neatly as my passion for driving modern alternate to conclude on AI’s long-term strategic priorities.”
James Zenni Jr, chairman of Affinity Interactive and founder, president and CEO of guardian firm ZCG, moreover welcomed the appointment. He praised Butera’s expertise and time working in the gambling exchange.
“I am confident Scott will integrate seamlessly into this expanded role,” he said. “Below his leadership, Affinity will conclude elevated success, persevering with to ship world-class experiences.”
The appointment comes a year after a flurry of senior hires at Affinity.
In Might per chance possibly per chance moreover merely closing year, it appointed experienced executive Halise Ekmen Uysal as its chief monetary officer. Uysal joined after beforehand working at Eide Bailly, Chumash Enterprises and Caesars Leisure.
Final March, Affinity Interactive moreover appointed Scott Butera as chief executive of its Sports Knowledge Community arm. Apart from, Brad Egnor joined as chief marketing officer for synthetic intelligence.
