To Negotiate Better, Delivery with Yourself

March 05, 2024

The coauthor of the everyday e book Attending to Yes has unique advice on the appropriate technique to barter, designed for an global that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the supreme obstacle in a negotiation is recurrently yourself—no longer your opponent. Ury, who additionally coined the term BATNA, explains the latest thinking from his evaluate and consulting. He shares his tried-and-correct ideas for overcoming yourself to barter better outcomes at work and in existence. Ury wrote the unique e book Doable: How We Continue to exist (and Thrive) in an Age of Warfare.

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