How Automakers Can Take care of Resistance to Self-Driving Vehicles

Digital Author April 4, 2024

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Novel research reveals that patrons mediate automated automobiles are correct for numerous other folks, but no longer for themselves.

April 03, 2024

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Study consuming more than one experiments stumbled on that patrons beget biased views of their driving abilities relative to those of assorted drivers and automatic automobiles. These findings beget implications for the adoption of partly or fully automated automobiles, which someday might perhaps well decrease traffic-linked deaths. This text discusses the findings and supplies 5 ways for auto producers and executive policymakers can counteract patrons’ biases.

Automated automobiles promise to place thousands of lives, but drivers who overestimate their very enjoy driving abilities might perhaps well simply prolong their adoption.

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Stuti Agarwal is a doctoral pupil within the Advertising Unit at Harvard Alternate College.
Julian De Freitas is an Assistant Professor within the Advertising Unit at Harvard Alternate College. He stories ethical intelligence: how the trusty psychology of patrons colours their attitudes against corporations, and how corporations can market in ways which would be aesthetic to these correct buttons in flip.
Carey Okay. Morewedge is a professor of marketing and Everett W. Lord Eminent College Pupil on the Questrom College of Alternate at Boston College.