How Automakers Can Take care of Resistance to Self-Driving Vehicles
Novel research reveals that patrons mediate automated automobiles are correct for numerous other folks, but no longer for themselves.
April 03, 2024
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Study consuming more than one experiments stumbled on that patrons beget biased views of their driving abilities relative to those of assorted drivers and automatic automobiles. These findings beget implications for the adoption of partly or fully automated automobiles, which someday might perhaps well decrease traffic-linked deaths. This text discusses the findings and supplies 5 ways for auto producers and executive policymakers can counteract patrons’ biases.
Automated automobiles promise to place thousands of lives, but drivers who overestimate their very enjoy driving abilities might perhaps well simply prolong their adoption.
Novel!
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Stuti Agarwal is a doctoral pupil within the Advertising Unit at Harvard Alternate College.
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Julian De Freitas is an Assistant Professor within the Advertising Unit at Harvard Alternate College. He stories ethical intelligence: how the trusty psychology of patrons colours their attitudes against corporations, and how corporations can market in ways which would be aesthetic to these correct buttons in flip.
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Carey Okay. Morewedge is a professor of marketing and Everett W. Lord Eminent College Pupil on the Questrom College of Alternate at Boston College.
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Novel!
HBR Studying
Advertising Essentials Course
Droop up your profession with Harvard ManageMentor®. HBR Studying’s online management coaching helps you hone your abilities with capabilities adore Advertising Essentials. Kind badges to piece on LinkedIn and your resume. Ranking entry to more than 40 capabilities depended on by Fortune 500 corporations.
Learn how to teach alongside with your customers—strategically.