Ring, Occasion City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Shopping and Planning Awards winners
By Digiday Awards • April 2, 2024 • 4 min read •
This year’s Digiday Media Shopping and Planning Awards winners stumbled on success with files-pushed, personalized and inclusive campaigns across the dynamic media landscape. Agencies and manufacturers are an increasing number of leveraging emerging technologies and influencer partnerships to expand trace messaging, have interaction aim audiences and drive impactful outcomes.
In the unusual Most productive Use of AI class, home security chief Ring historical AI to toughen its advertising and marketing and marketing technique, in particular in search, amid rising opponents. Going by helpful resource restraints, the logo leveraged ChatGPT early, refining its capabilities neatly sooner than the AI advertising and marketing and marketing type received steam. Overall, Ring skilled a 40% nick price in time spent ideating unusual advert reproduction, which enabled beyond regular time for strategic campaign optimization that helped give a desire to overall efficiency. Its Memorial Day campaign saw spectacular outcomes, including a 172% amplify in click on-by price, a 73% decrease in fee-per-click on and 32% extra order-to-person unit gross sales year-over-year. The logo’s modern map also contributed to Ring’s success at some level of Amazon Prime Day, additional cementing AI’s feature in its advertising and marketing and marketing.
For the unusual Most productive Emerging Technology Advertising campaign class, enviornment of expertise retailer Occasion City and agency associate 22squared are winners for their unusual PartyAI solution. Occasion City used to be in risk of adjusting exact into a final resort this means that of elevated opponents from Amazon, Target and Walmart. Enter PartyAI, a planning tool aimed to transform the patron experience, offering personalized recommendations and reducing planning fatigue. Possibilities total a short quiz to camouflage the birthday party event and their product preferences, then ranking a region of personalized recount and merchandise recommendations integrated with Occasion City’s product catalog. A 3-week pilot efficiently engaged users, helping the retailer reclaim its positioning as a scoot space for birthday party requirements.
Agency GSD&M and Pizza Hut are winners within the Most productive Influencer Partnership class for a campaign celebrating the return of the Plentiful Contemporary Yorker pizza. The logo partnered with stylish YouTuber Airrack to interrupt a Guinness World Sage for the excellent pizza. They amplified the stunt by including fans and other inform material creators and incorporating stress-free challenges within the constructing project, adore fan-made marinara hoses and pepperoni cannons. The event garnered big attention, producing 8.8 billion impressions and changing into the head-trending video on YouTube. The partnership engaged extra than 6 million shoppers, 64% of whom were Gen Z, and ended in potentially the most trendy gross sales day in Pizza Hut historical past.
Most productive E-Commerce Approach winners Carhartt and January Digital collaborated on a sturdy e-commerce technique, turning to impactful storytelling, social commerce and files-pushed viewers focusing on to elevate trace affinity and drive income enhance. Tactics integrated vacation type-focusing on on top class video inventory, a college football TV sponsorship, augmented actuality lenses on Snapchat, an expanded vacation reward influencer campaign, vertical video and big investments in social commerce. With a focal level on unusual buyer acquisition and optimized media recount, January Digital’s corpulent-funnel digital media e-commerce campaign exceeded consumer expectations and industry benchmarks.
Finally, Movers+Shakers received Media Agency of the Year, pioneering groundbreaking recommendations across the digital and social landscape. With modern campaigns across emerging platforms adore TikTok, Threads, YouTube Shorts and BeReal, Movers+Shakers redefines trace engagement and storytelling for its clients, including e.l.f. Cosmetics, Fenty, Tinder, Hasbro, Netflix and Target. The agency’s versatility extends past social platforms, encompassing stay billboard takeovers, awards exhibits and educational webinars. Its partnerships with manufacturers adore e.l.f and Fenty drive tangible outcomes with consistent gross sales enhance and rising inventory costs.
The 2024 Digiday Media Shopping and Planning Awards winners files will be published right here on Tuesday, April 16, 2024.
Plump 2024 Digiday Media Shopping and Planning Awards winners checklist below:
Most productive Agency Accomplice
- Mediaplus
- My Code
Most productive Linked/Streaming TV Advertising campaign
- Quantcast and Havas Media
Most productive CSR Initiative
- Duncan Channon & CTPP
Most productive E-Commerce Approach
- Carhartt + January Digital
Most productive Emerging Technology Advertising campaign
- Occasion City & 22squared
Most productive First-to-Market Approach
- CMI Media Community & AstraZeneca
Most productive High Affect Artistic
- Sharma Manufacturers
Most productive Influencer Partnership
- GSD&M + Pizza Hut
Most productive Omnichannel Advertising campaign
- Mediaplus
Most productive Out-of-Home Advertising campaign
- DIVE Billboards
Most productive Podcast Advertising campaign
- Rakuten & Ocean Media
Most productive Retail Media Approach
- Sony + Tinuiti
Most productive Social Commerce Approach
- BLP & MedCline
Most productive Use of AI
- Ring & Initiative
Most productive Use of Recordsdata
- Identified
Most productive Use of Technology
- Tele2 AB + EssenceMediacom + GroupM Nexus
Digital Media Advertising campaign of the Year
- Hearts of Science x HBO Max
Self sustaining Media Agency of the Year
- PMG
Media Agency of the Year
- Movers+Shakers
Media Notion of the Year
- Initiative & T-Cell
Feeble Media Advertising campaign of the Year
- Hearts & Science
Attracted to coming into the Digiday Media Shopping and Planning Awards? Signal in to ranking time limit reminders, entry guidelines, class recommendations and extra.
https://digiday.com/?p=539793
Adobe, Barkley, CNBC Recordsdata + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees
April 2, 2024 • 5 min read
This year’s Digiday Video and TV Awards finalists centered on measuring outcomes and proving ROI, crafting successful partnerships and collaborations, curating inform material experiences and the use of emerging technologies. The shortlist entries showcase creativity, engagement and outcomes, the use of viewers realizing to create impactful campaigns. Adobe emerged as a top finalist for Most productive Linked TV Platform, showcasing modern […]
Digitas, Wpromote, Identified, Serious Mass and Juice Media are 2024 Digiday Media Shopping and Planning Awards finalists
March 19, 2024 • 5 min read
The Digiday Media Shopping and Planning Awards acknowledge potentially the most successful companies, campaigns and technologies within the trendy media landscape. This year’s finalists centered on files-pushed option-making, innovation and technology, consumer collaboration and partnerships, and — maybe most severely — adaptability and agility. A standout for one of several unusual classes this year — Most productive […]
Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners
February 27, 2024 • 10 min read
This year’s Digiday Awards Europe winners centered on incorporating unusual technologies and codecs into campaigns, transcending faded advertising and marketing and tapping into partnerships that unlocked desired audiences. Topics across the 2023 winners centered on maximizing the use of social media, amplifying trace engagement with tech and setting up synergistic trace partnerships. Bloomberg Media secured the award for […]
