‘Many misunderstandings and inaccuracies’: Google disorders reply to excessive Privateness Sandbox file
By Ronan Shields • February 15, 2024 • 2 min read •
Google has answered to a excessive diagnosis from the IAB Tech Lab’s Privateness Sandbox Assignment Power in what has to be thought to be one of essentially the most prolonged diplomatic missions in the ancient past of the on-line giant.
While the wording makes Google’s response to the IAB Tech Lab’s Privateness Sandbox utilize case evaluate searching a paunchy-on rebuke, it maintains the Assignment Power “appears to put out of your mind” the rules of privacy-enhancing technologies.
“In our gaze, the diagnosis contains many misunderstandings and inaccuracies, which we withhold in thoughts valuable to appropriate in show to give correct recordsdata to the ecosystem,” reads the response, printed Feb. 15.
Alternatively, the response seeks to steadiness such wording with a conciliatory tone, emphasizing the importance of cooperation and ongoing dialog, inserting forward that it is attempting to assemble distinct “the ecosystem has the freshest [sic], correct recordsdata.”
The newsletter of the response became in response to the change body’s findings, that are for the time being initiate for public comment until March 22, that highlight how “the change isn’t ready yet,” given the present documentation equipped by Google.
Alternatively, Google maintains that many such assertions are unsuitable with its “clarifications” (broadly speaking) falling into four brackets (leer bullet points below for its exact wording).
- Corrections to assumptions or utilize case gaps which would possibly also very neatly be supported by the Privateness Sandbox APIs
- Exhaust circumstances which would possibly also very neatly be for the time being now now not supported by third-birthday party cookies and are thus out of scope
- Feedback and/or proposals that will perhaps well doubtlessly recreate sinister-space tracking and hurry against privacy-retaining targets
- Areas where the solution must be obvious by the ad tech supplier (now now not the browser or platform) or where the ad tech supplier needs to adapt contemporary tactics building on high of Privateness Sandbox
Talking with Digiday, Victor Wong, senior director of product management at Google, claimed in most circumstances where the Assignment Power stress-examined the 44 digital marketing utilize circumstances contained within the obtainable Privateness Sandbox APIs (and realized few had been match-for-purpose), few acknowledged the need for PETs to conform.
“Folks are asking basically for things without in actuality serious about how does this support privacy, or does this degrade privacy?,” he acknowledged, alongside with, “The 2d thing I spotted from the file is that 40% of the utilize circumstances that had been talked about had self-discipline matter inaccuracies.”
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