Experian, Intuit Mailchimp and Upward push are amongst this year’s Digiday Know-how Awards finalists
MiQ, a world programmatic media accomplice, collaborated with Experian to red meat up its identification spine and address the challenges of a cookieless period. By integrating Experian’s unhealthy-system graph, MiQ expanded its target market attain and improved focusing on accuracy, gaining a nomination for Handiest Cookieless Identification Know-how. The partnership led to a 51% expand in seed target market attain and a 64% enhance in universal ID focusing on, with Experian’s solution matching 6.5 devices per IP address.
Intuit Mailchimp, the leading AI-driven platform for electronic mail and marketing automation, earned a finalist slot for Handiest Personalization and A/B Testing Platform. Its automation tools allow companies to send personalized messages all over channels, while A/B checking out refines systems essentially essentially based on buyer preferences. For Club Soda, Mailchimp’s buyer journeys, conditional utter material and integration tools enabled focused, segmented communication. This draw led to excessive engagement charges, consistent gross sales and an moderate click-by fee of three.14%, demonstrating the platform’s effectiveness in utilizing suppose and generating income for businesses of all sizes.
For Handiest Sell-Side Programmatic Platform, Upward push, an ad tech innovator, secured a nomination. Upward push empowers publishers to optimize stock and maximize income by AI-driven programmatic solutions. Specializing in mobile, desktop and CTV, Upward push helps companions successfully attach up ad placements and enhance target market engagement. Do away with, the company’s omnichannel SSP solution enhances exact-time bidding by optimizing auction common sense for most efficiency. In partnership with Amazon Creator Companies, Upward push achieved spectacular outcomes, together with a 101% expand in spend and a 64% upward push in maintain fee.
All in all, what the judges selected in 2024 reveals that tech companies are empowering advertisers and publishers to present extra personalized campaigns, all over a couple of channels for stronger focusing on, enhanced buyer experiences and increased returns.
Peep the total list of finalists beneath.
Handiest Affiliate Marketing Platform
Homage reaches practically 5X partnerships ROI with affect.com
JD Sports actions & Rakuten Promoting: Boosting US Stamp Cred
Handiest AI Platform – NEW
Akkio – Unlocking Cost for Agencies with AI Analytics
Claritas AI Integrated Marketing Optimization Platform
EPAM AI Dial
Prezent Platform
Typeface Hub: Empowering Challenge Issue Advent
Vermillio: Unlocking IP’s Likely with Generative AI
Handiest AI Tool
Bloomreach’s AI “Loomi”- Handiest AI Tool
Conative AI Modernizes Inventory Planning and Forecasting
Co-Pay Spark Powered by Doceree
PhotoRoom & Warner Bros. Exercise AI to Barbie-fy Film Fans
Reticle: Stamp Optimum™ Offer with Emotional AI
Sendbird AI Chatbot for Redfin
Handiest AR/VR Tool – NEW
LiveLineFX
The Worlds first Coke Vending machine powered by Snap AR
Handiest Attribution Tool
Blockboard – Developed Attribution with Blockchain and AI
Branch
fullthrottle.ai™ makes exercise of family attribution to drive gross sales
Harvest, Apt Apple
LiftLab
Pickaxe & Lee Enterprises – MMM for Marketing Efficacy
Handiest Automation Tools and/or Platform
Advisr – Gross sales Working Platform
Apex Fintech Alternate choices Inc. – Apex Astra
Flight Management by Clinch + GenAI
Flashtalking by Mediaocean + Jellyfish for CHEF’STORE
Seismic saves Jostens $2.6M in efficiencies every year
TeqBlaze – white designate programmatic solution
Factual Anthem: AI-Powered Social Publishing
Handiest Have interaction-Side Programmatic Platform
Blockboard – Turning in Superior Programmatic Outcomes
Rooster of the Sea Jessica Simpson Marketing campaign – Pixability
Madhive helps Lifebrands expand beyond linear TV promoting
Moloco Ads
Pontiac DSP drives performance at scale on CTV
Yahoo DSP Transforms Media Intention for Encourage Manufacturers
Handiest Issue Advent Platform – NEW
Adobe Mumble
Streamlabs
Handiest Issue Management System
Contentstack & LADbible
Lastmile Retail – Handiest Local CMS Platform for Enterprises
Modern Media: Dynamic Issue Flourishes with Brightspot CMS
Optimizely Issue Management System
The Blast Gets Lightning Loadtime For Much less Cost with Fabrik
Handiest Issue Marketing Platform
Optimizely CMP & BMC System
pharosIQ: Indicators that subject, leads that convert
Pushly: Bringing the Birthday party to Fans Globally
Handiest Cookieless Identification Know-how
Authenticated Website visitors Solution Supporting Google’s PAIR
Dstillery’s ID-free® Focusing on Know-how
How Experian’s Graph Reinforced MiQ’s Identity Spine
Nano Interactive & Heineken
Seedtag x Porcelanosa – Cookieless Attain into New Markets
Topsort & Sodimac – Engrossing to Public sale-First Retail Media
Handiest CRM Platform
Forbes Blockchain-Enabled CRM
LivePerson AI powers Frost Bank’s human-to-human formulation
Merlin – Wizard, the Just Song Alternate’s CRM
Pipeliner CRM
Handiest Customer Records Platform
Amperity – The Platform for Customer Records
BlueConic – Mattel Creations
seID, Apt Apple
GrowthLoop: Main CDP Enabling Marketers’ Records Recommendations
Olo & Sonny’s BBQ – Unlocking Guest Lifetime Cost
Handiest Records Lead
Ana Calabrese, VP, Head of Records Science, OpenX
Noa Keydar: Mastering Records Excellence at Upward push
Hope Barrett Leads Soundcloud’s 200+ Marketing campaign Migration
Handiest Records Management Platform
Cookieless Innovation: Sky’s fling with Permutive
Dun & Bradstreet D&B Join
iPROM Non-public DMP: 1st party files promoting beyond cookies
MyCode Boosts Whole Records Earnings by 372% with Audigent’s DMP
Tracer
Handiest Records Crew
Disney Promoting Records and Size Science Crew
Ovative Personnel’s EMRge Crew
Spectrum Attain – Handiest Records Crew
Handiest E-Commerce Know-how
AdAdapted – Add-IT™ One Click on Add to Cart Marketing campaign
Captiv8’s Branded Storefronts Revolutionize E-Commerce Tech
iFood Boosts Ad Earnings 20x with Kevel Retail Media Cloud™
Lily AI Product Attribution to Maximize Google Search
Route & WeWoreWhat – Final Bundle Protection
TalkShopLive: Revolutionizing the Power of Video Commerce
Zoovu powers Microsoft retailers with AI product discovery
Handiest Esports/Gaming Ad Know-how
Moloco Ads
Overwolf Ads
Handiest In-Retailer Know-how
CoolerX + Ben & Jerry’s – Riding Incremental Gross sales & ROAS
Grocery TV: In-Retailer Retail Media Network
Handiest Influencer Marketing Platform
Brandwatch
Captiv8
Influencity
LTK Marketplace
Handiest Net page Records Platform
DAC & Jack within the Box Delighting prospects in every space
InMarket x Bayer: “Effectively being for All”
Simpli.fi & CGR Power Krispy Kreme In-Retailer Foot Website visitors
Handiest Marketing Analytics Platform
Akkio – Unlocking Cost for Agencies with AI Analytics
CHEQ Analytics
Digital Resolve – The Digital Resolve Platform
Collective Measures
Ovative Personnel’s Unified Marketing Size Tool (Blueprint)
Transformative Media Optimization: Connex® by Upward push
Handiest Marketing Automation Platform
AdRoll Boosts Effectively being Nutrition
Evocalize
Fluency
Impartner’s Partner Marketing Automation System
Pushly: Bringing the Birthday party to Fans Globally
SoundCloud Migrates 200+ Campaigns to MoEngage 12 Weeks
William Penn – 14% Earnings Hiss & 10.68X ROI with Netcore
Handiest Size Solution
Blis, DC Lottery, Fuseideas, Taoti – Tidy Holdout Groups
Disney+ & Yahoo Assassinate CTV App Set up Size Solution
EDO & Fubo – Stay Sports actions CTV Outcomes Size
IAS Quality Consideration: Elevating Marketing campaign Effectiveness
Vision Insights
Tidy Holdout Groups by Blis drives suppose for UKTV Play
Handiest Mobile Marketing Platform
Airship No-Code Native Surveys Develop Orange User Recommendations 30X
Betmate Sparks Conversions by technique of OneSignal Journeys
InMarket x Bayer: “Effectively being for All”
Onyx by Outbrain™
PCH Re-engages 30good ample Dormant App Customers With MoEngage
StarQuik & Netcore – Modern Audio Nudge Marketing campaign
Handiest Monetization Platform for Publishers
adMarketplace Supercharges Mozilla Firefox Earnings Hiss
EX․CO – The Creator Video Platform
LiveIntent Finds Hidden Gold for Every day Sigh
Playwire’s Earnings Amplification Management Platform (RAMP®)
Raptive’s Monetization Platform Powers Creator Earnings
Transmit.Stay – Next Know-how Video Promoting
Handiest Native Promoting Platform
Dianomi
GIPHY & WWP Onefluence – CeraVe Wise Bowl GIF Marketing campaign
MediaGo
Roundel™ Media Studio
Taboola’s New AI Providing Drives ROI for Hyundai & INNOCEAN
Turismo Andalucía & Petal Ads – Focusing on Chinese Tourists
Handiest Partner Beautiful Room
PulsePoint – An Integrated Effectively being Marketing Platform
Handiest Personalization & A/B Testing Platform
Clinch Bridges Gap Between On-line Impressions/Offline Gross sales
How Club Soda Drives Engagement with Intuit Mailchimp
LIFULL’s Experimentation Custom Shift with Amplitude
Nexxen DSP (and Walton Isaacson for Lexus)
Optimizely Net Experimentation & Optimizely Records Platform
Handiest Sell-Side Programmatic Platform
Adapex’s Records Refinery
Kargo: Unforgetable Promoting Experiences All over Screens
OpenX: Superior curation, transparency, and sustainability
Mars Petcare Exceeds Gross sales Targets with PubMatic Set off
Upward push: Main the Cost in SSP Innovation
Handiest Social Marketing Platform
Brandwatch
Evocalize
Proxima
Factual Anthem: AI-Powered Social Publishing
Handiest Subscription Platform
HOGS+
Subtext — Riding Solid Engagement for Punchbowl News
Handiest Sustainable Platform
Adform Modifications the Game for Hartwall’s Sustainable Ads
Blockboard – Sustainable Promoting with Blockchain & AI
Pinterest, Mediahub, SeenThis – Stamp Do away with & Sustainability
Sharethrough: Main the Path In the direction of Sustainable Media
Handiest Video Management Platform
Kaltura’s Video Management Platform
MNTN – “The Hardest Working System in Television”
Founder of the 12 months
Harry Kargman, CEO of Kargo
Harshit Jain MD – The Healthcare Innovator
Matt Wasserlauf – Main the Programmatic Reset
Tyler Moebius SmartMedia Technologies Personnel CEO and Chairman
Wes Schroll: Creator of the First Rewards-for-All the issues App
Zvika Netter – Innovid Founder Preserving TV Birth for All & Managed by None
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