Digiday Podcast at Cannes: What Spotify’s push into video can even mean for its ad enterprise

By Kimeko McCoy  •  June 20, 2024  •

Digiday covers the most trendy from marketing and media at the annual Cannes Lions International Competition of Creativity. Extra from the series →

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We’ve made it to the halfway point of Cannes Lions, the keep Lee Brown, world head of adverts enterprise and platform at Spotify joins this episode of the Digiday at Cannes Podcast. 

The audio streaming platform has spread its wings a bit, taking a swing at visual convey, love tune videos and lyrics to follow along with tune convey. In rising its convey choices, it has also expanded its opportunity to soak up extra ad bucks. Maintaining tempo with the AI yell, Spotify now not too long ago launched the begin of its first AI ad structure, the keep marketers can leverage AI for train adverts.

For the closing 10 years, Spotify Seaside has been a Cannes Lions staple, most notably for its stay shows on the seaside, featuring colossal-title performers love Dua Lipa or Foo Combatants. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify’s Cannes anniversary, its play for extra ad bucks and becoming a foremost line merchandise in advertisers’ budgets.

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