Digiday Podcast at Cannes: Inside Instacart’s plans to impress every surface shoppable with CMO Laura Jones

By Kimeko McCoy  •  June 21, 2024  •

Digiday covers the latest from advertising and marketing and marketing and marketing and media on the annual Cannes Lions Global Festival of Creativity. More from the gathering →

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Instacart is on a mission to impress every surface shoppable, pitching that to advertisers at this year’s Cannes Lions competition. Notably, there’s been an increased presence of retail and commerce media networks on the floor with brands delight in Trudge and United having a presence here at Cannes on the heels of launching their very maintain networks. 

“This final year has been about engaging off-platform. So now, we’re making our files on hand on an aggregated, anonymized basis to a form of media platforms,” stated Instacart CMO Laura Jones.

As issues delivery to finish down this day, Jones joins this episode of the Digiday Podcast at Cannes to focus on Instacart’s beefed-up retail media offering, presence at Cannes, and extra.

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