BUSINESS

How Todd Olson of Pendo Received His First Prospects

Welcome to Inc.’s Founders Project podcast with Alexa Von Tobel, the place we bring you tales of guts, inspiration, and drive that outline the entrepreneurs constructing the future. Per week, we dig into a founder’s real playbook and show what makes them tick. On this week’s episode:

Nail the Put up-Sale Customer Lag with Todd Olson of Pendo

A 3-time entrepreneur and seasoned product leader, Todd Olson is on a scoot to present companies deeper perception into their merchandise and customers’ behavior. At Pendo, his Raleigh-based entirely entirely firm, he’s helped over 2,300 customers–from Salesforce to Toast–form product-led organizations: “Most companies ship one thing and so that they scamper on to the next thing,” he says. “We ship one thing and then we obsess over other folks utilizing it.”

Almost a decade into constructing Pendo, Olson feels he’s lastly realized the entrepreneurial success he’s been searching for within the future of his career. Olson shares how he got his first customers thru neighborhood-driven occasions, why companies must have separate product and engineering leaders, and the intention in which he comprises his family into the firm, in most cases cooking for investors and customers in his home.

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