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Farruko Shows Grotesque Facet of Popularity In Catchy Occasion Anthem ‘Nazareno’

“The music is no longer what’s evil; we make it evil with the messages we placed on it,” he tells Billboard.

Farruko

Farruko

Courtesy Imagine It Media / Mike Ho

It takes introspection and gargantuan self-assuredness for an acclaimed, winning artist to no longer splendid observe his boundaries and weaknesses, but focus on overtly about them.

Farruko does that in spades in his novel single, “Nazareno,” the place he talks candidly relating to the pitfalls of popularity: “You’re surrounded by envy and hypocrisy; all eyes on you, everybody agreeing with you ‘cause you’re on high,” muses Farruko within the verse, earlier than laying it out within the chorus: “Every person’s around within the steady events, but within the evil events, they all fling their occupy scheme.”

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The dichotomy here is how catchy “Nazareno” is, a reggaetón/dance observe a la “Pepas” with a repeating, hypnotic motif. The video reinforces the divergence: It kicks off with Farruko smoking and animated at a strip membership the place the sexy, sexual dancers at final morph into preying vampires.

“The music is no longer what’s evil; we make it evil with the messages we placed on it,” he instructed Billboard, when requested how he balances the reggaetón beat with his present mentality. “Earlier than, my competitiveness and my desire to reach a location enslaved me. I didn’t rate all the pieces I bought from the fruits of my labor due to I gave importance and I revered vitality and cloth issues.

“However that doesn’t administration me anymore,” he added. “Now, I administration my music and my profession goes at my pace, no longer at the pace of the trade or the public. Carlos, the human being, is above that, and family is above that and God is above me. My relationship with God is the largest priority in my life.”

Farruko’s conviction is in proof within the “Nazareno” music video, which is accompanied by a warning for graphic photography, and which ends with Farruko reflecting and a quote from the Book of Titus.

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