Target Is Now Promoting L’Oreal’s Automatic Hair Coloration Brush That Eva Longoria Called “Game-Altering” — and It’s 25 Percent Off for Labor Day

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Earlier this 300 and sixty five days, L’Oreal unveiled a sport-altering fresh hair system that landed on our Easiest of CES 2024 list: the Colorsonic, a mess-free hair coloring machine that lets in you to brush on permanent hair coloration at home.

Previously handiest available at the beauty company’s web site, the L’Oreal Colorsonic is now available to raise in stores and online at Target, on sale via Sept. 2 for just appropriate $93.75 (reg. $125) at some level of Target’s Labor Day financial savings tournament. Employ cartridges are also on sale for a shrimp time for $29.99 (reg. $32.49) and encompass ample product for a corpulent utility or three touch-ups, plus after-coloration conditioner. They coloration cartridges are at the moment available in 20 shades: three murky, five blonde, 10 brown and two brown/crimson, with formulas freed from ammonia, parabens, phthalates, SLS, SLES and silicones. L’Oreal at last plans to provide up to 40 coloration alternate choices.

At CES 2024 (the assign L’Oreal changed into the keynote presenter), label ambassador Eva Longoria helped introduce the Colorsonic from home, calling it “life-altering, sport-altering” at some level of her video demonstration. ”

“It’s no longer lockdown anymore, but I clean coloration my hair at home,” the Desperate Housewives superstar suggested the group in a pre-recorded iPhone video at CES 2024. “In most cases I would apprehension it a miniature bit of bit attributable to it’s form of a production, you gotta assemble the gloves out, you gotta assemble a towel that you just’re gonna sacrifice in case anything drips down … but those days are long gone. This day I am utilizing Colorsonic by L’Oreal, an computerized coloring brush. It’s a coloration machine, so the coloration mixes itself and all I truly need to retain out is brush it on. It’s so easy, and my fingers aren’t even soiled. It’s unbelievable … and it’s so easy to assemble the aid [of your hair] now [and] What standard to web 30 minutes in my home, now takes five minutes.”

It works cherish this: Insert your coloration cartridge into the Colorsonic, press the button and comb the machine via your hair for like a flash results. Per L’Oreal, the system’s bristles “parts and saturates each and each hair strands and distributes coloration evenly, even in arduous-to-attain areas.” The machine works on all hair textures, lengths and kinds, and indicator lights enable you to to possess when your cartridge is virtually empty or if the machine’s battery is low.

L’Oreal first launched the machine at CES 2022 and at last unveiled it at this 300 and sixty five days’s tech convention.

As soon as the Labor Day sale ends, Target consumers can clean assign 5 p.c on the newly launched Colorsonic. Participants of the retailer’s free-to-be a part of Circle rewards program assemble 5 p.c off virtually all purchases; assemble an account alongside with your establish and electronic mail take care of right here. One other perk whenever you store at the mass retailer? On-line purchases are eligible with out cost native have interaction-up via Target’s Pressure-Up or in retailer (so that it’s in all probability you’ll most definitely most definitely most definitely as effectively overview off your grocery list, too).

Shop the fresh L’Oreal Colorsonic and have interplay out cartridges below, and explore the corpulent lineup at Target right here.