Meals as medicine: The functional ingredients promising wisely being and wellness
This day’s patrons are no longer turning to food and drinks for energy alone. A extra nuanced working out of the relationship between weight loss program and properly being is coming to shape consumer attitudes to food.
So which ingredients provide most challenging doable in wisely being and wellness? At FoodNavigator’s upcoming digital summit Certain Food regimen 2024, we’ll question how the most contemporary dietary science is informing functional food and drinks traits.
14 March: Meals as Medication
11am CET Fireplace chat
Linking functional ingredients and properly being claims to AI
As hobby in functional food builds, manufacturers desire to be earlier than the curve. But is extinct compare serene most definitely the greatest instrument we’ve got to call up-and-coming traits? In Israel, Tastewise is as an alternative making a wager on AI-powered algorithms to attain the work for us. Be part of CEO and co-founder Alon Chen as he outlines what’s hot and what’s no longer in functional meals and properly being claims, and the extra and extra valuable feature of AI in developing higher-for-you products.
Speaker: Alon Chen, CEO and co-founder, Tastewise
11: 20am Panel dialogue
Purposeful food & drink: The ingredients promising wisely being and wellness
From prebiotics to CBD, nootropics and collagen, new ingredients are popping up on food and drinks labels. Well being-aware patrons are riding the functional food trend, but with ‘wellness’ which capacity that different issues to different folks, the dwelling is becoming crowded. We decrease thru the noise to impeach what patrons desire from functional food and drinks, and the draw those need states can most effective be met.
Speakers:
- Susie Macarthur, COO, Tenacious Labs
- Kerensa Broersen, senior venture manager, food digestion and analytics, NIZO Meals Evaluate
- Amy Moring, CEO and co-founder, Hunter & Bag
- Steven Van Middelem, founder, FHIRST Living Soda
Certain Food regimen: Wholesome Innovation for the Mass Market 12-14 March
Over three days and six courses, the interactive broadcast collection will question how replace can leverage innovation to invent extra healthy food and drinks.
Meals and beverage manufacturers are below extra tension than ever to yell nutritious food for the mass market. On the identical time, the thought of ‘wholesome’ is altering. The build once purchasers were laser centered on low plump, salt and sugar, this present day’s consumer desire that and extra.
Which higher-for-you traits are resonating most with patrons? And how can manufacturers most effective align this new future of wellness to mainstream categories, from snacking to drinks and convenience food?
Certain Food regimen will be broadcast over three days 12-14 March 2024. Every single day the morning session will delivery up at 11am CET and the afternoon session from 3pm CET.
For added recordsdata on the programme, audio system, or to register, test with the Certain Food regimen homepage.
12 March 2024
11am CET – Reformulation & Fortification: Changing Trends in Healthier Foods
‘Unhealthy’ meals are in the spotlight, with purchasers attempting higher-for-you alternatives. With these identical patrons unwilling to compromise on taste, food manufacturers have a enlighten on their fingers: how can ‘baddies’ most effective be eradicated, and precious ingredients added, with optimistic weight loss program in mind?
3pm CET – Plant-Essentially based completely Under the Microscope
The plant-based completely market has boomed in the final decade, with projections it would possibly maybe double in value by 2030. But the new dramatic slowdown suggests the class is not any longer hitting the mark with purchasers. With wisely being a valuable driver at the assist of decisions to chop assist meat and dairy consumption, is the plant-based completely class’s associations with overprocessing and ‘unclean’ ingredients muddying its recognition? How can manufacturers enhance the dietary credentials of plant-based completely milk and dairy?
13 March 2024
11am CET – Meals as Medication
This day’s patrons are no longer turning to food and drinks for energy alone. A extra nuanced working out of the relationship between weight loss program and properly being is coming to shape consumer attitudes to food. So which ingredients provide most challenging doable in wisely being and wellness? We question how the most contemporary dietary science is informing functional food and beverage traits.
3pm CET – Customized Food regimen: Tapping into Knowledge for Healthier Diets
Trends in personalised weight loss program – whereby individualised dietary advice is supplied per genetic, environmental and daily life factors – proceed apace. The market is forecast to grow to over $16bn by 2027. From measuring blood sugar responses to microbiome vary, how is that this novel sector expected to conform? Can personalisation ever model a boon for the plenty?
14 March
11am CET – Meals for Young folks
Europe continues to struggle with excessive stages of childhood obesity. But as working out around the importance of early years weight loss program grows, so too does the chance for manufacturers to meet demands for wisely being and efficiency. How can replace most effective make stronger carers and infants in the first 1,000 days, and encourage position childhood up for a wholesome future?
3pm CET – Free-From
The free-from class is altering shape as extra and extra folks be aware restricted diets. Within the intervening time patrons are no longer most effective turning away from overall allergens gluten and shellfish, but additionally other broadly veteran ingredients from soy to nuts and dairy. As an increasing preference of folks put away with favorite ingredients from their diets, what opportunities are opening up in the free-from condominium?
