This article is one in a sequence of conversations with girls folk leaders in the development industry. Click here for past discussions.
With a diverse resume that contains marketing work at nonprofits and other construction companies, Laura Shivers has a vary of trip that objects her up for a novel role along with her recent employer, Salt Lake City, Utah-based fully Huge-D Cos.
She became impartial now no longer too long ago promoted to vice chairman of promoting and industrial development on the company, where she has worked since 2020. Shivers will exercise her background outside the development industry to additional align marketing and industrial suggestions to foster a culture of creativity and collaboration across groups and departments, in line with a news launch shared with Construction Dive.
In her novel role, she’s going to leverage the collective energy of Huge-D’s many brands, departments and regional offices to kind comprehensive campaigns across a total lot of channels, the launch acknowledged. These type of consist of Huge-D Midwest, Huge-D Pacific Builders and CFC Construction.
Here, Shivers talks with Construction Dive about the labor shortage, provide chain challenges and giving encourage to the communities where Huge-D works.
This interview has been edited for brevity and readability.
Laura Shivers
Permission granted by Huge-D Cos.
CONSTRUCTION DIVE: What led you to make a selection construction for your occupation?
LAURA SHIVERS: I became recruited into the development industry consequently of my sales and marketing background. At the initiating, I didn’t fully lift the extent of opportunities and development this industrial offered. On the opposite hand, I’ve since chanced on the rewarding nature of the industry, which has vastly fashioned my expert fling.
What perform you perform for your recent job?
I lead the development and execution of comprehensive industrial suggestions aligned with our mission and vision. I oversee industrial development and consumer retention efforts, and I jam up constructed-in marketing ways to increase mark awareness and buyer trip.
My role is based fully in Tempe, Arizona, nonetheless it encompasses corporate tasks that require visiting all our regional places.
What are about a of the selling initiatives you’ve most enjoyed working on and why?
I in particular bask in working on culture initiatives and am on the 2nd pondering a partnership marketing campaign with the American Heart Affiliation, which I’m mad to roll out nationally.
The partnership is phase of our annual Week of Giving, a companywide initiative where we devote time and sources to give a steal to a selected organization that impacts our industry and crew contributors.
This collaboration enables us to raise awareness about heart effectively being, promote healthy existence among employees and prolonged families and make contributions to seem at and training efforts that set apart lives. This initiative resonates with my personal dedication to giving encourage, and I respect the chance Huge-D offers to increase online page of business neighborhood.
What are the ideal challenges facing contractors for your markets upright now?
Most of our industrial objects have similarities in challenges that consist of labor shortage and provide chain disruptions. To navigate these challenges, we continue to focal level on building catch relationships with commerce companions and proactively communicating with prospects to adjust and mitigate when that you just’re going to be in a online page to imagine.
Are you recruiting any novel forms of prospects on the 2nd? In that case, in what sectors?
We’re continually exploring opportunities to develop and diversify our challenge portfolio. Whereas we continue to support our core markets, consumer referrals are a tidy phase of our novel buyer unpleasant. In addition, Huge-D has distinctiveness divisions targeted on utilizing trip in mining, manufacturing and data that are seeing coarse portions of development.
What advantages are there to working in construction?
The come industry offers diverse roles, colossal opportunities for development, and the probability to type out assorted challenges day-to-day. This diversity retains the work participating and stress-free, as there may maybe be continually one thing novel to be taught and produce.
What suggestion would you give to young girls folk desirous about construction as a occupation?
Work onerous, inquire questions and constantly look to be taught. Embody every opportunity for development and development, and your occupation will undoubtedly thrive. The come industry is plump of most likely, and with dedication, you are going to be in a online page to supply colossal success.
